Pauline Reader Joins as First CMO at Podium

With experience at Stitch Fix, Minted and eBay, Reader brings a wealth of growth and marketing expertise to Podium’s executive team

Podium, a communication and payments platform for local businesses, announced that Pauline Reader has joined the company as Chief Marketing Officer. In this role, Reader will be responsible for all aspects of Marketing for Podium, including Brand, Revenue, Growth, Product, Content, Communications, and more. She will be a member of Podium’s executive team and report to CEO Eric Rea.

Reader has two decades of professional experience in marketing, ecommerce, and finance. She joins Podium from Stitch Fix, where she led brand and integrated marketing, creative, customer acquisition, customer retention, and marketing technology. Prior to Stitch Fix, Reader was senior vice president of ecommerce and marketing at Minted, vice president of growth at Kabbage, and director of global search engine marketing at eBay.

Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick

“Pauline has the invaluable combination of being both a creative thinker and a data-driven marketer. Those skills will supercharge Podium’s efforts to scale Podium’s business to serve a million local businesses,” says Podium founder and CEO Eric Rea. “Her extensive leadership experience will also help us continue to scale as she builds out our talented marketing team.”

“I’m thrilled to join Podium to advance the company’s mission to help local businesses win,” says Reader. “As more customers go digital, these businesses — which are the lifeblood of our communities and economy — need Podium’s tools to modernize and stay ahead. I look forward to being part of a company that is providing access to these needed solutions to as many local businesses as possible.”

Podium gives local businesses the tools they need to succeed in an increasingly digital world. It currently powers more than 100,000 local businesses across the United States, Canada, and Australia. The company continues to drive new innovation for local businesses during a period of ongoing market uncertainty, to help them grow their business and stay ahead, including text marketing and payments.

Marketing Technology News: Why Big Brands Are Losing Online Market Share