BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, has engaged former Lionsgate executive, Thomas Hughes as a strategic consultant for its Content Management division, a key pillar of the Company’s Plus Solutions.

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“Content Management is a core value for many of our partnerships with the world’s most recognizable enterprise brands, from The NBA to Sony Pictures and Paramount,” comments Lewis Ball, Chief Strategy Officer, BBTV. “Thomas brings invaluable expertise to BBTV as we continue to expand on our industry leadership, leveraging deep relationships as well as a unique understanding of our space given his extensive tenure in media companies and Content Management companies.”

Thomas most recently served as President of Vobile after nearly 9 years at Lionsgate, where he was Executive Vice President of Worldwide Digital Distribution. During Hughes’ tenure at Lionsgate he held a multifaceted position, which included leading negotiations surrounding all of Lionsgate’s distribution agreements with key digital partners like Apple, Amazon and Vudu, as well as MVPD partners like Comcast, DirecTV, Charter, and Dish, among others. Prior to joining Lionsgate he served as Vice President of Worldwide Digital at MGM, preceded by leading a digital sales team as Scripps. Hughes has over 30 years of diversified media experience including distribution, sales, marketing, production and operations, with a major focus on innovating new business models for content creation, windowing and distribution in the digital marketplace.

“BBTV pioneered the model that transformed how major media companies view fan uploaded content on digital platforms like YouTube and Facebook,” comments Thomas Hughes. “In a digital world which moves at a dizzying pace, BBTV has consistently plowed new ground in the creator economy over the past 17 years. That’s a testament to the value and depth of the Company’s products and solutions, and I’m thrilled to work alongside BBTV’s outstanding team to further build on the momentum they’ve generated in their Content Management division.”

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Leveraging his extensive experience working within and in collaboration with prominent media companies and platforms, Thomas will work with BBTV to enable new global partnerships and enhance the company’s strategic positioning across its Plus Solutions.

Content Management continues to be a key pillar of BBTV’s Plus Solutions, where the Company has long-standing relationships with recognizable names like The NBA, Sony Pictures, Paramount, Univision and PBS. In 2021, the company announced several updates within its Content Management division, including the launch of rights management solutions for live events, the signing of a top 3 major US news network and cable channel, as well as a partnership with 3BLACKDOT to provide Content Management solutions for prominent creators.

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