Marketing Technology Highlights of The Week: Featuring Zeta, Precisely, The Trade Desk, HubSpot and More…

Marketers today have access to too much data to help them understand their customer journey better. But how should they truly be optimizing internal processes to enable end-to-end ROI with their data? Catch more tips, insights and martech best practices from this weekly highlight:

MarTech Quote-of-the-Week!

We’ll see continued growth from marketplaces in the coming year. More and more brands and retailers want to expand their online reach, and marketplaces offer a cost-effective solution. This gives them the chance to try new markets and deliver product offerings in massive catalogs.

Link Walls, VP of Digital Marketing Strategy at ChannelAdvisor 

Top MarTech News of The Week: 21st March to 25th March 

MarTech QnA with the Expert

MarTech Interview with Mark Wilson, Chief Marketing Officer at BlackBerry As the adage goes, “The more things change, the more they stay the same.”  At their core, marketers must deeply understand the needs of their customer, how to uniquely address those needs, and how to effectively get a compelling message in front of their customers.  Marketers then need to ‘outmarket’ their competitors to get their message to stick.

 Mark Wilson, Chief Marketing Officer at BlackBerry   

MarTech Articles on Web Accessibility, Immersive Customer Experiences, Omnichannel Personalization and more…! 

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 117: Marketing Best Practices to Follow Through 2022 with Katie Foote, CMO at Drift

Episode 116: The Impact of CX Automation in Sales and Marketing with Adam Johnson, SVP, Sales at ActiveCampaign

Episode 115: Direct Mail and its Impact on B2B Marketing: with Kris Rudeegraap, CEO and co-founder of Sendoso

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