Clutch Is the First Participants of Salesforce Accelerate Program to Offer a Cross-Cloud Loyalty Solution for Salesforce’s Mid-Market Customer
Clutch, a loyalty and consumer management platform, has been chosen to join 18 startups in the Salesforce Accelerate program. Clutch’s next-generation loyalty strategy uses embedded machine learning based on behavioral and transactional data to help brands identify, understand and motivate their customers. The solution will be available as an app that is integrated with Marketing Cloud, enabling users to build and deploy loyalty programs that improve engagement, customer equity, purchase frequency and customer satisfaction.
“We are happy to welcome Clutch into the Salesforce Accelerate program. By participating in Accelerate, Clutch will contribute to our thriving Salesforce ecosystem and provide customers with an exciting new way to improve customer loyalty,” said Leyla Seka, EVP, Salesforce AppExchange.
Designed to inspire collaboration and time-to-market of AppExchange apps, Salesforce selects startups from across the globe to participate in the three-month-long program. With a focus on retail and healthcare verticals for this group, Clutch and the other startups will have ongoing access to key stakeholders at Salesforce including business and technical resources, in-person strategy sessions and go-to-market guidance.
“As part of Accelerate, we have a unique opportunity to collaborate with some of the best talents Salesforce has to offer in order to fix two persistent problems for businesses. First, we are unifying data from across Salesforce and a client’s external systems to provide a holistic and clear view of the customer that is updated in real-time. Second, we are empowering brands to act on that data to deliver personal and engaging loyalty programs that live right within the Salesforce ecosystem,” said Andy O’Dell, Co-Founder & Chief Strategy Officer, Clutch.
During the program, Clutch will collaborate with Salesforce to ensure that this next generation loyalty platform will not only meet the demands of existing customers but also address a broadly identified market need for a robust loyalty solution that is priced for the mid-market and emerging enterprise segments.
Clutch has deep experience building successful, real-time integrations with both data and marketing systems, making its loyalty solution a natural fit to address the demands of customers. “For a marketing program to be effective, it must feel personal and relevant, and loyalty is no different. Clutch makes this possible at scale through a variety of pre-built programs that can be automated based on each customer’s unique behavior. All of this leads to a closer connection between brands and customers, and more effective loyalty programs that optimize customer value,” said O’Dell.
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