Aspire, a leading influencer marketing platform for more than 800 Shopify and e-commerce brands including Brooklinen, Michaels, and Rue21, unveils an industry-first “reverse” creator marketplace where creators can reach out directly to brands and submit for campaigns. The service is free for creators to join.

The company is also announcing it has now made more than $100M in payouts to date to creators since 2020 — more than any other platform — while operating without commissions or fees. By promoting campaigns in the “reverse” creator marketplace, brands can receive hundreds of proposals from creators, ambassadors, and industry experts. They can also see reviews, engagement, metrics, and collaboration history from those who send proposals.

In addition to its “reverse” creator marketplace, Aspire also offers an Influencer Search Engine that allows brands to search for and contact over 100 million of the world’s top influencers on TikTok, Instagram, Youtube, Pinterest, and Facebook, using any search criteria from engagement metrics to visual aesthetic. By supporting both outbound influencer outreach and inbound influencer applications, Aspire is uniquely positioned to offer the best influencer discovery solution in the space.

“We’re living in a new era of high trust social commerce, where authentic communication is key. But brands still struggle to find the right creators to work with to drive influence and purchase consideration,” said Aspire CEO Anand Kishore. ‘We’ve built an environment for creators and brands to connect and co-create while building authentic relationships and driving business outcomes.”

Marketing Technology News: Parablu Achieves SOC 2 Type 2 Compliance Certification

Key benefits of Aspire’s platform include:

• Optimized for Creator Campaign Management: Reduce 90% of manual processes with automated functions, including pre-built term sheets, auto-generated Shopify promo codes, affiliate tracking links, and more.

• Flexible Workflows Customized to Your Business and Campaign Needs: Customize workflows tailored to the specific needs of your campaign with access to pre-created campaign templates for influencers, ambassadors, influencer affiliates, and product seeding to target users at scale.

• Improved Creator Relationship Management: Manage all of your relationships, whether or not they are on Aspire’s platform, by integrating with third-party emails, which provides a way to send and track all legal terms between brands and creators so nothing slips through the cracks.

“I’ve been working with Aspire since the launch of its marketplace, and it’s been an essential tool for developing long-term brand relationships and fostering new lead generation,” said Troy Brooks, lifestyle creator, and wellness coach. “Outside of my work as an ambassador for brands like LLBean and Lululemon, I run a consulting business where I advise other creators on tools they should be using to scale, and Aspire is always my ‘go-to’ recommendation.”

Marketing Technology News: MarTech Interview with Josh Dorward, Managing Director at Cloudinary