MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights.

MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data across multiple systems when they execute omnichannel customer marketing campaigns.

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“MoEngage is committed to building the richest and widest integrations with leading players in Analytics, CDP, Attribution, AI, and Conversational Assistants,” says Raviteja Dodda, CEO of MoEngage. “Mixpanel is a leader in Product Analytics; our integration with them will enable our joint customers to improve data-driven personalization capabilities and maximize marketing ROI.”

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With the new two-way integration between both the platforms, product owners and marketers can leverage the cohorts built on Mixpanel to trigger AI-powered personalized messaging through MoEngage. These cohorts are periodically refreshed with the most relevant users on Mixpanel and sent to the MoEngage platform. At the same time, companies can also automatically sync campaign data from MoEngage to Mixpanel and measure the long-term impact of their campaigns on customer lifetime value.

Justin Lau, VP of Partnerships, added that “the Mixpanel and MoEngage integration will help our customers optimize product features and marketing campaigns by letting them easily measure their impact on user behavior, engagement, and loyalty.”

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