The Weather Channel and VideoAmp Collaborate to Deliver Enhanced Metrics for Advertisers Through More Sophisticated and Accurate Audience Measurement

Allen Media Group (AMG) announced VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network. AMG’s decision comes as the industry moves towards a multi-currency marketplace and seeks more accurate, reliable, and effective ways of measuring a company’s media spend. AMG has come to an agreement with VideoAmp, making the shift to big data currency for more stable and sophisticated measurement of advanced audiences and demographics across networks and platforms. This agreement will allow AMG and VideoAmp to more accurately showcase the impact of audiences and innovation across AMG’s platforms.

As the industry moves away from panel-based measurement towards big data, VideoAmp is well-positioned to provide AMG with the sophisticated, reliable solutions needed to support their business given the complexity of today’s viewership landscape. Leveraging VideoAmp’s currency-grade data and advertising platform solutions, including VideoAmp’s Content Analysis Ratings Dashboard (CARD), AMG is now able to enhance the ability to serve their clients by showing the incremental impact and return on investment their audiences and content delivers.

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“Allen Media Group recognizes that the industry is headed towards a multi-currency marketplace, and that innovation needs to continue for today’s media landscape to be reliably measured,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “Our deal with VideoAmp offers us the ability to not only better measure the AMG audience, but to also deliver best-in-class advanced advertising solutions to our advertising partners.”

“We’re excited to work with Allen Media Group to revolutionize their advertising offering by leaving legacy methodologies behind and delivering a value-driven currency solution that benefits all stakeholders. As a new currency for media transactions, VideoAmp delivers more accurate measurement and data-driven insights that are crucial for advertisers to capitalize on valuable audiences and increase return on ad spend. We look forward to rolling this out for The Weather Channel and all properties under the AMG umbrella,” said Michael Parkes, President, VideoAmp.

VideoAmp has seen accelerated demand for advanced measurement and cross-platform currency solutions throughout the advertising ecosystem. As shown in eMarketer’s Ad Measurement Trends H1 2023, VideoAmp is currently the most widely adopted new currency in the marketplace across leading media companies.

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