Interview with Jesper Theill Eriksen, CEO, Templafy
Tell us about your role at Templafy and how you got here. What inspired you to join the company?
I become CEO of Templafy in January of 2017. Previously, I was the chairman of the supervisory board for 3 years and also an early private investor. I joined the company because I was experiencing the daily problems that Templafy ultimately solves when I was involved in management for large enterprises.
Given the changing dynamic of marketing technology landscape, where do you see Templafy fitting in a CMO’s stack?
CMOs have strict procedures to govern that all marketing materials look exactly as intended to nurture the brand of their organization. But when it comes to the thousands of documents that employees produce every day, they fall short when controlling the brand compliance. Therefore, they welcome the Templafy platform that allows them to get this considerable brand compliance weakness under control and eliminate the widespread problem of document anarchy.
What does your ‘Ideal Customer’ Profile look like? How do you build your customer segments?
Our ideal customer is a big, complicated global enterprise with many employees, in many locations with several brands and sub-brands that want to be centrally controlled in order to protect their image and build their value. For such customers, we can deliver the most value by streamlining their document production to ensure compliance and increase their overall productivity.
What datapoints do you work on to make Templafy’s products more competitive for optimized results?
The important thing for our customers is document compliance and employee productivity when they produce documents. Therefore, we closely track that employees are using the right templates and digital assets and are saving time doing so.
How is the global market for Enterprise Content Management (ECM) and Document Automation shaping up with the maturity of B2B Commerce?
An enterprise’s most valuable assets are its brand value and the power of its employees. Improving both of those assets with an intuitive SaaS platform is ideal, especially if you can prove that the platform lives up to ideal security standards.
What makes Templafy different from other ECM providers in the industry?
There are a lot of good providers in the industry. What we strive to do is best help enterprise employees be efficient and compliant when they produce documents – being it sales quotes, employment contracts, strategy presentations etc. Therefore, we integrate with systems for CRM, HR Management, and DAM to present relevant curated content exactly where you need it, most commonly inside the Microsoft Office suite but also within Google Docs and other office products.
What marketing and sales automation tools and technologies do you use?
How are you preparing for the post-GDPR disruptions?
We are already fully GDPR compliant both in relation to the service we provide to our customers and in our own commercial operations. We actually did not need to do that much because we as an enterprise provider already had strict security and data protection procedures and rules.
How do you prepare for an AI-centric world as a business leader?
In prep for an AI-centric world, we are trying to understand the tremendous long-term opportunities of AI as well as the short-term tangible benefits it can bring to our customers and our own business. And then of course focus on what it takes to start taking advantage of the opportunities. The fastest way to adapt to the AI boom is to build on existing successful AI platforms such as Microsoft, instead of building your own algorithms in order to get your data collected and organized in an efficient way.
How do you inspire your people to work with technology?
By making it clear what value it can bring to people’s everyday lives.
One word that best describes how you work.
What’s your smartest work-related shortcut or productivity hack?
Meetings without laptops and mobiles
What are you currently reading? (What do you read, and how do you consume information?)
Right now, I’m reading “4321” by Paul Auster and other general modern literature, which helps me better understand how human beings react and relate, which I believe is an important fundament for good leadership.
What’s the best advice you’ve ever received?
Be happy at work or stay home.
Tag the one person in the industry whose answers to these questions you would love to read:
Chris Hall, CEO, Bynder
Thank you Jesper! That was fun and hope to see you back on MarTech Series soon.
Jesper Theill Eriksen is the CEO of Templafy and serves on several supervisory boards/investment committees with a focus on IT and infrastructure. He started his career as a lawyer but soon went on to the telecom industry where he was involved in bidding for mobile licenses and setting up greenfield operations around Europe. Later he moved to CEO positions of telcos in Lithuania, Latvia, Switzerland, Denmark and the Netherlands. After his corporate career, he moved to the start-up scene as an investor, advisor and board member. Jesper currently lives in Copenhagen with his wife and his youngest daughter.
Templafy brings custom company templates, brand assets and best practice content together directly inside any office application, streamlining how users create on-brand and compliant documents, presentations and emails. With Templafy, global businesses safeguard their brand integrity and increase productivity through a centrally governed, secure and easy to use platform. Founded in Copenhagen, Denmark in 2014, Templafy’s team leveraged more than 15 years of experience in template management and document automation to develop an enterprise cloud service solution which is now a global market leader within its category, validated by blue chip enterprise customers on every continent.
The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick.