Content Management Systems For B2B marketing and Sales Teams

Content plays a crucial role in the success of your business!

A successful content marketing operation will require a streamlined Content Management System (CMS), which is easy to install and simple to use.

A marketing CMS simplifies the work of content managers in unparalleled ways. With the right CMS at hand,  marketers will only take a while to track their ideas.

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A few parameters that you should keep in mind while choosing the right CMS are:

• Ability to integrate with SEO tools
• Social Media Integration
• Mobile Responsiveness
• Marketer-friendly UI
• Strong security and flexibility

Here we bring to you the best content management systems for marketing:

1. HubSpot

HubSpot is a place for all your digital marketing needs and the entire software aims at educating the users constantly with relevant information. HubSpot is where the inbound marketing revolution began. HubSpot is now considered one of the top CMS for marketing. The main constituents of HubSpot are best-in-class SEO, sparkling blogging interface, along with an exceptional workflow for testing and landing-page creation.

2. Magnolia

Magnolia is tailored to the current business needs of today as well; it is Java based and it pays straight attention to user security first. This Java based CMS is for the businesses, which needs websites that can do everything for them. The software’s hub can work on areas of marketing automation, social media, e-commerce, CRM analytics, and ERP. What’s more, the more you grow your business with Magnolia, the more features you can use in your business. Security stays at the core of the software, and it is built with an architecture that segregates the website’s private and public aspects to fight attacks.

3. Squarespace

Next in the list is our beginner-friendly CMS, Squarespace. It is loaded with a suite of themes and has an intuitive user interface. Due to its omnipresent podcast advertising, Squarespace has become quite popular these days. The main difference between WordPress and Squarespace is that the latter is not an open source platform. It is an integrated blogging platform, website builder and offers incredible hosting service.

4. Joomla

Joomla has always been known for its robust security features. It is customized as a social network experience. Similar to WordPress, Joomla is also an open source platform and so many a times, it is mistaken as WordPress only. It’s varied extensions, themes and out of the box plug-ins stand Joomla apart from other CMS.

5. Magento

One of the most used content management tools is Magento and it is known for its detailed reporting feature. Magneto is always focused on adding as good as experience for the customers and it was born out to cater to the strong security needs in any CMS. Magento is both easy to use and powerful and thus, it is perfect for marketing organizations and their clients.

6. Weebly

Weebly is in the list because it has a lot of plans for the users to choose from. If the user plans to create a website, its drag and drop feature makes it easier for beginners as well. To create a simple yet effective website, Weebly can be the right choice of platform.

7. Wix

Wix is quite popular as a website builder and it does not function like the traditional CMS platforms, but it is built with robust components and applications that work together for content management. Wix is a good choice for beginners planning to create a website from scratch. Wix helps to create a website, edit the content and publish it without writing any single code.

8. WordPress

More than one-third of today’s online platforms are powered by WordPress. It is also the most powerful CMS in the world, and it is trusted by more than 60 million internet users. WordPress offers features for beginners and experiences users alike. It has all the tools users need to create, edit and manage a business website.

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Besides the one we stated above, there are plenty of other content management systems in the market geared towards marketers with varying skills. The solutions are designed to cater to different needs of today’s content marketers.