Marketing Technology Highlights of The Week: 29-March-2021: Featuring mParticle, Microsoft, ServiceNow, Tableau!

Boosting customer engagement strategies while trying to ensure every customer engagement plan helps improve and deeper customer relationships can be challenging with every marketer jostling for the same audience’s attention. How do the leaders in marketing do it?

Catch more on the latest marketing trends and martech highlights, in this weekly update:

MarTech Quote-of-the-Week!

My prediction is that every company will realize that marketing fraud is a much bigger problem than they’ve realized and can no longer be accepted as being a cost of doing business. Currently, marketing fraud accounts for an estimated $5 billion per year. Marketing campaigns are being impacted by these types of attacks, accounting for as much as 37% of their traffic and marketing leaders are underestimating the negative impact it is having on their campaign effectiveness, marketing spend, conversion rates, sales follow up, retargeting, and compliance. –Dan Lowden, Chief Marketing Officer at White Ops

Top MarTech News of The Week: 22nd to 26th March 2021!

MarTech QnA with the Expert

MarTech Series Interview with Bob Braham, CEO at Famous
Read More!

The pandemic simply accelerated an already existing trend around ecommerce adoption. Because the pandemic closed in-person shopping, brands that had historically relied on brick-and-mortar stores to sell products had to quickly pivot to digital channels. Additionally, the increased time spent at home and job instability seems to have inspired more individuals to start their own small online businesses.  All of this contributed to the fact that ecommerce sales grew by an estimated 44% in 2020 (compared to 2019). –Bob Braham, CEO at Famous

Top Articles on Ad Tracking, Landing Page Conversions, 

How Should B2B Tech Marketing and Sales Leaders Plan Improved Processes through 2021? Catch More:

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