Marketing Technology Highlights of The Week: Featuring Cvent, Weberlo, LiveRamp and more!

What’s keeping modern advertisers up at night and how can marketers balance personalization and privacy practices to enhance the overall CX of their end users? Catch more from this weekly marketing and martech highlight:

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Marketing Quote-of-the-Week!

The challenge is ensuring photographers and artists receive compensation when their images are used to train AI models. A mutually beneficial framework that empowers AI while returning revenue back to the creators could be the answer. However, to avoid recreating traditional issues in the image ecosystem, any solution must deliver sustainable, ongoing compensation each time an image is used, not a single initial payment.

– Alan Capel, Chief Commercial Officer (CCO) at SmartFrame Technologies

Top MarTech News of The Week: 15^th Jan to 19^th Jan

• Cvent Acquires Jifflenow and iCapture to Expand its Trade Show and Conference Offerings
• tvScientific and Blockgraph Announce Partnership to Enable First Party Data Activation for Direct-To-Consumer Advertisers
• Weberlo Launches Advanced Cookieless Marketing Tool, Helping Businesses Be More Effective While Meeting Privacy Norms
• Prismatic Raises $22 Million in Series B Funding to Simplify Integrations for B2B SaaS Companies
• NielsenIQ and TransUnion Collaborate to Enable Targeted Advertising with First-Party Retail Purchase Data
• LiveRamp to Acquire Habu to Accelerate the Power of Data Collaboration
• Typeform Launches ‘Formless’: The AI-Powered Form Builder That Simulates Real Conversations

MarTech QnA with the Expert

Across nearly every industry, generative AI is rapidly and progressively innovating how we work and communicate. Its impact on B2B tech is poised to grow as enterprises continue to discover more applications for generative AI to help them develop products faster, enhance customer experience, and improve employee productivity.
– Rob Fox, CTO, HG Insights

 

MarTech Articles on CX, Personalization, Social Media in 2024 and more!

• The Balancing Act of CX: Privacy Awareness and Personalization
• Marketing in the Age of Personalisation and Privacy
• Social Media Predictions for 2024: The Top 6 Trends That Will Shape Brand Strategies in the Coming Year
• The Impending Cookieless Future Has Everyone In Advertising Fearful About What’s Next
• Increase Player Re-Engagement To Improve Mobile Game Performance 
• Playing to Win with in-game Audio Advertising
• Learnings From A/B Testing: Key Insights for Growth
• Channel Partner Marketing – A Comprehensive Guide
• How AI-Powered Email Assistants Help Drive Sales and Marketing Cycles?
• How to Improve your IP and Domain Reputation to Boost Marketing Send Output?
• Online Advertising in 2024
• The Latest AI Innovations in MarTech

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 192: The Latest in Distributed Commerce with Byron Sorrells, CEO and Co-founder of Dispatch

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace