It’s a fresh new year and there’s so much to look forward to in 2024! As the industry gets set for the new quarter and year: take a minute to catch up with the latest martech highlights from the past week:

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Marketing Quote-of-the-Week!

There’s a lot of great research from organizations like the Ehrenberg Bass institute that suggest that the rules of marketing are really pretty uniform. The best marketers understand these rules, how to apply them to their industry and then leverage their data to understand when they need to break them to really make an impact. Understand the rules, write the playbook, and then figure out when the playbook should be thrown out the window.

– Henry Innis, CEO and Co-Founder at Mutinex

Top MarTech News of The Week: 26^th to 29^th December

• Maileroo Revolutionizes Business Communications with Real-Time Tracking Capabilities for Email Interactions
• Widget Integration Simplified: Fouita Smart Widgets for Website Enhancement Across Platforms
• NICE Announces The Close of The LiveVox Acquisition, Creating a Conversational AI Powerhouse
• Trust Stamp Has Partnered With Scurid to Deliver Highly Secure, AI-Powered In-Field Authentication for Seamless Human-Machine Interaction
• Innovative Review Management Platform ‘Reputation Check’ Now in Beta Test

MarTech QnA with the Expert

This year’s Social Trends 2024 Report was a great reminder to all that while the social marketing space and profession have greatly progressed, brands continue to struggle with cracking the content code and connecting with their customers on social. – Billy Jones, VP of Marketing, Hootsuite

MarTech Articles on Headless CMS, ChatGPT, Data Privacy and more!

• Navigating the Rebrand: Tips for Transforming Your B2B Tech Company
• Trusting the Trade: The Hunt for Transparency in Digital Advertising
• Six Challenges Businesses Must Overcome in the Era of Relationship Marketing
• AI Keyword Research Tools and How They Can Drive Advertising Efficiencies
• Breaking Down Enterprise Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 191: The Future of Online Shopping with Anh Vu-Lieberman, VP of Conversion Rate and Optimization at Nogin

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad