From enhancing the power of contextual marketing, to driving more benefits from your social media plans, this weekly highlight helps you uncover the latest tips in martech and B2B marketing:

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MarTech Quote-of-the-Week!

Another reason marketers sometimes surface irrelevant content in contextual ads is that in periods of economic uncertainty (like we’re in today) there’s often a trend towards cutting back content and creative budgets and repurposing content.

–Khalid El Khatib, Chief Marketing Officer at Stack Overflow

Top MarTech News of The Week: 28th November to 02^nd December

• Babel Street to Acquire Rosette, A Leading Provider of AI-Powered Text Analytics Software
• GetResponse Introduces AI Product Recommendations to Help Businesses Boost Their Sales
• Wiz and BigID Expand Partnership to Extend Visibility and Control for Enterprise Data to Prevent Breaches
• Aleph and ShareChat Partner to Reach SMB Companies Across India
• Quora Releases Important Findings from User Research
• Uberall Debuts Messaging Product to Shorten Consumers’ Path to Purchase, Among Other Key Innovations
• Wipro Launches Wipro Data Intelligence Suite
• Frame AI Raises $7.6 Million for its AI-Driven Customer Intelligence Platform
• Wishpond Launches Braxy.io – an AI powered Google Ads Solution
• Yahoo Selects AWS as Its Preferred Public Cloud Provider for Its Ad Tech Business

MarTech QnA with the Expert

Social media platforms are realizing that algorithms have reached a limit when it comes to providing content that is actually meaningful vs. addictive. If the goal is to create a feed that is truly personal (as opposed to “personalized”), then the user should feel like the feed is meaningful rather than just informative or interesting. –Tal Klein, CMO at Relay Network

MarTech Articles on OOH Benefits, Email Security,   

• Cookiepocalypse Is Coming: Enterprises Must Work Together If They Want To Stay Ahead Of The Competition
  
• 8 Reasons Out-of-Home Advertising Can Help Fight Inflation
  
• The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?
  
• Is Your Inbox Riddled With Scams? It’s Time to Amp Up Yout Email Security
  First-party Data Transparency Best Practices
• How WebOps Matters to Marketing Success
• How Podcasting Has Grown Over The Years
• Permission-based Marketing: Top Factors to Keep in Mind
• Top AI and ML Trends to Keep a Tab on and Why

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 145: The Changing Face of Sales with Mark Wright, VP Sales & Partnerships at Zeitworks

Episode 144: What Drives Better B2B Performance: with Rachel Clap Miller – VP of Marketing and Digital Engagement at Ascender by Force Management

 Episode 143: Uncovering the Evolution in Retail Media with Mikey Paley, SVP of Business Development, Retailers at Aki Technologies