Recent studies find that direct mail has a significant impact on marketing output if aligned well with sales target accounts. Want to know how experts capitalize on direct mail in B2B while catching up on the latest martech updates? Read on:

Marketing Quote-of-the-Week!

Integrating AI into existing workflows and systems can also streamline processes and eliminate the need for constant reorientation or retraining. This allows teams to focus their energy on driving results rather than wrestling with the technology itself.

– Clate Mask, CEO and Co-Founder @ Keap

Top MarTech News of The Week: 01^st to 04^th Apri

• Vericast Study Finds Consumers Have an Emotional Connection with Direct Mail Ads
• Aarki Unveils AI-Powered Mobile Marketing Platform
• Searchspring Acquires Intelligent Reach to Strengthen its Position as a Top Global Conversion Optimization Platform
• NextRoll Launches Latest Third-Party Cookieless Testing in Google’s Privacy Sandbox
• Higgsfield AI Secures $8M in Seed Funding to Unlock Personalized AI Video Creation

MarTech QnA with the Expert

Despite the industry view that the open auction is a challenging environment in which to trade, and that standard PMPs are automatically a safer bet, we’ve always believed the open exchange can be managed effectively with the right approach. Thanks to new-generation AI, open inventory can be curated at scale with fantastic results.– Daniel Pirchio, CEO, Onetag

MarTech Articles on B2B on Generative AI, Data Driven Growth, B2B Ad Campaign Best Practices and more!

• Generative AI and Marketing Innovation in 2024 and Beyond
• Unlock Marketing Gold by Shrinking Webinar Drop-off Rates
• The Science Behind A Successful B2B Marketing Strategy
• How Agencies Need to Adopt Growth-Driven Actions to Assist their Clients and Propel their Growth
• How to Create Successful B2B Ad Campaigns to Drive Prospects Through the Funnel?
• Common Mistakes to Avoid When Building an ICP
• Why Agile Marketing Benefits B2B Marketers
• Podcasts versus Webinars: What’s in it for B2B Marketers?

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable