Marketing Technology Highlights of The Week: Featuring Vericast, Searchspring, NextRoll and more!

Recent studies find that direct mail has a significant impact on marketing output if aligned well with sales target accounts. Want to know how experts capitalize on direct mail in B2B while catching up on the latest martech updates? Read on:

Marketing Quote-of-the-Week!

Integrating AI into existing workflows and systems can also streamline processes and eliminate the need for constant reorientation or retraining. This allows teams to focus their energy on driving results rather than wrestling with the technology itself.

– Clate Mask, CEO and Co-Founder @ Keap

Top MarTech News of The Week: 01st to 04th Apri

MarTech QnA with the Expert

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Despite the industry view that the open auction is a challenging environment in which to trade, and that standard PMPs are automatically a safer bet, we’ve always believed the open exchange can be managed effectively with the right approach. Thanks to new-generation AI, open inventory can be curated at scale with fantastic results.Daniel Pirchio, CEO, Onetag

 

MarTech Articles on B2B on Generative AI, Data Driven Growth, B2B Ad Campaign Best Practices and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 199: Top Trends in Modern B2B Marketing with Emily Singer, Head of Marketing at Drift

Episode 198: MarTech and AI with Jeff Samuels, COO of Iterable

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