Marketing Technology Highlights of The Week: 17th-May-2021 Featuring Microsoft, Alteryx, Taboola, Auth0 and more!

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Strong marketing foundations can lead to impact business results even with surrounding difficulties. The secret sauce? Invest in a lean, multi-faceted martech stack that unifies your goals and marketing objectives!

Catch more tips, insights and martech happenings from this weekly highlight:

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MarTech Quote-of-the-Week!

The future of martech will be about consolidation. There are far too many tools today and it makes our job harder, not easier, when we have to wade through all of them, try them out, etc. I think you’ll see quite a bit of acquisition activity but also we’ll see companies just fold that don’t have a clear differentiator or extreme ability to execute. –Jason Widup, VP of Marketing at Metadata.io

Top MarTech News of The Week: 10th May to 14th May 2021

MarTech QnA with the Expert

MarTech Interview with Travis Bickham, Vice President of Marketing at Birdeye
Read More!

Marketers understand that consumers today are empowered but many of these same marketers don’t have the technology available to communicate with prospects at the point and time they start their customer journeys. –Travis Bickham, Vice President of Marketing at Birdeye 

 

 

Top Articles on Performance Metrics, Contextual Marketing and Advertising Trends!

Catch Trending MarTech and SalesTech Tips from these conversations with industry leaders

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