How can you use martech to drive impact with yoru TAM? And what martech processes and data practices matter most today? Find out in this week’s martech highlights:

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Marketing and Marketing Tech Quote-of-the-Week!

A TAM can only get brands so far. To drive acquisition, brands must perform advanced clustering to organize and filter massive datasets into more actionable segments, contextualizing opportunity analysis at scale. This builds a Serviceable Addressable Market (SAM), which focuses on the keywords and opportunities most relevant to client offerings. It gives brands a focused starting point to build high-impact content that continuously positions the brand as a relevant and visible resource as online search evolves.

– Patrick Danial, CTO and Co-Founder at Terakeet

Top MarTech News of The Week – 17^th March to 21^st March 2025

• Mediaocean Unveils Innovid as Unified Brand for Global Ad Tech Business
• Perion Announces Adoption of Unified ID 2.0 Powered by The Trade Desk to Bridge First-Party Data and Omnichannel Scale
• Invoca’s Adobe Experience Platform Integration Unifies the Customer Experience by Connecting Digital with the Offline Buying Journey
• StackAdapt and Zitcha Partner to Democratize Retail Media Access for Global Brands
• Braze Launches New Shopify Partnership and eCommerce Features
• Kubit Lumos Unveiled: AI-Powered Analytics for Faster, In-Depth Insights
• Adobe and Microsoft Empower Marketers with AI Agents in Microsoft 365 Copilot
• Daisy Closes $3.9M Series Seed Funding to Revolutionize Social Media Engagement for Marketers
• UserTesting Secures U.S. Patent for AI-Powered Custom Intent Labels, Advancing Personalization in Customer Experience
• Newest Patents from Yieldmo Push Boundaries for Predictive Creative in Advertising
• Cordial Expands Cordial Edge™ AI Suite with New Message Insights and Message Assistant

Top MarTech Articles on Content Marketing, Advertising, Accessibility and more!

• Context is king: Why the Future of Advertising is Privacy-first and Contextually Relevant
• Expanding Social Reach Through Accessibility
• The Rise Of Retail Media Networks (RMNs) and Financial Media Networks (FMNs)
• Why Has The Need for Authenticity Increased Due to Gen AI?
• The Martech Stack for Storytelling: Tools for Every Stage of the Marketing Funnel
• Top Martech Innovations Driving Customer Experience Management Cycles

MarTech Q&A of The Week

Adopt a Multi-Channel Approach, don’t rely on a single platform. Combine CTV, programmatic display, audio, and social for stronger results. Stay Agile with AI & Automation, use AI powered tools for campaign optimization, but keep a human in the loop approach for strategy and brand safety. Think Beyond CPMs, focus on engagement, conversions, and long-term ROI, not just the cheapest impressions.

–Will Batson, Head of Growth @ AdLib Media Group

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys