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Predictions Series 2018: Add More Science and Personalization to Your Storytelling Initiatives

In 2018, Marketers Must Align Their Linear Marketing Strategies to Accommodate Conversational Storytelling Initiatives The art of storytelling is an ancient art. However, for B2B marketers, the whole context of storytelling has changed with powerful audience data and insight-based technologies driving the modern marketing campaigns. The purpose of any content presentation is to deliver a relevant message to the audience-- easily understood, retained for long, and easy to reproduce in the future. To understand how…

3 Reasons Why Data Storytelling Will Be A Top Marketing Trend of 2018

Think back to the last text-heavy presentation you sat through. Or maybe I should say endured because we all know how boring it can be to look at words on a screen. In our ever-changing, meme-loving world where instant, snapshotted communication reigns supreme, creating visual ways to transmit data in the office is increasingly important. This importance isn’t just about aesthetic appeal; it turns out that the way we tell stories using data can positively impact your company’s bottom line. A study that looked at reader…

Catering Content to the Muted Generation

Good storytelling is gold; great audio and video content cannot exist without it. The challenge is that even when we have that skill in spades, there are dozens of steps in the production and distribution process that have even the best scratching their heads. Ever-changing formats, codecs, platforms, and mobile viewing options are just a few things to consider to get the most out of the videos we work so hard on.  It’s hard not to think about how much it costs to create videos; how much my time is worth, my coworkers’,…

Nikon Instruments Announces Judging Panel For The 46th Nikon Small World Competition

The expert judges will evaluate thousands of microscopy entries from around the world to choose a select group of winners Nikon Instruments Inc. unveiled the judges for the 2020 Nikon Small World photomicrography and Small World in Motion video competitions, which will be held for the first time virtually June 17-18. Dylan Burnette, Ph.D., Assistant Professor of Cell and Developmental Biology at Vanderbilt University, Christophe Leterrier, Ph.D., group leader at CNRS and Aix-Marseille University, Samantha Clarke, Photo…

Kaon Interactive and Customer Ricoh USA Win Communicator Award Honoring Creative Excellence for Marketing Professionals

Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the organization is the recipient of two Communicator Awards. Kaon and customer Ricoh USA won an Award of Excellence in the Integrated Campaign category for Ricoh's Print Solutions Application. Additionally, Kaon earned an Award of Excellence in the Marketing Effectiveness category based on a digital customer engagement application they developed for the world's leading independent, end-to-end IT…

The Yes Reimagines The Future Of Commerce Emerges With The Launch Of A New Shopping Platform

New E-commerce Platform Leverages AI to Create First-of-its-Kind Experience Providing a Glimmer of Hope to Brands and Consumers In The Wake of Retail Decline. E-commerce veteran Julie Bornstein and technical co-founder Amit Aggarwal, announce the launch of The Yes, a next gen shopping experience poised to redefine the architecture of e-commerce and the way people buy. Leveraging a sophisticated algorithm powered by each individual's choices and human instincts around personal style, The Yes uses computer vision and…

Copper Hires Carrie Shaw as Chief Marketing Officer to Accelerate Market Growth

Former Quandl CMO brings over 20 Years of marketing and product management experience to Copper Copper, the leading provider of CRM for G Suite, named Carrie Shaw as its new Chief Marketing Officer. In this role, Shaw will develop global brand positioning and the overall business marketing strategy, as well as lead Copper's demand generation, product marketing, public relations and corporate communication strategies. Prior to joining Copper, Shaw spent more than four years as the CMO at Quandl, playing an instrumental…

Scott Z. Burns, Pamela Adlon, A.R. Rahman, Bonnie Wright Highlighted 1st Hollywood Digital Climate Summit By YEA

Young Entertainment Activists (YEA!) and NYU Los Angeles partnered to produce the successful first-ever Hollywood Digital Climate Summit, which broadcast on Twitch and reached an audience of thousands. The event featured a full day of impressive speakers that educated and empowered attendees on how to use art and media to protect the environment and promote sustainable practices. The event began with a keynote address from writer and producer Scott Z. Burns, who produced the acclaimed global warming documentary, An…

Brightcove Kicks Off First-Ever PLAY TV Over the Top Streaming Experience

PLAY TV viewers can access free, innovative streaming video content live or on demand with feature episodes from award winning journalists and artists like Jimmy Chin and Soledad O’Brien Brightcove Inc., the world’s leading video technology platform, announced that its first-ever over-the-top (OTT) streaming experience focused on video, PLAY TV, is officially underway and available to viewers globally, at no cost, on mobile devices and the web. Running on Brightcove Beacon™, which is Brightcove’s recently launched…

LIZHI App Launches Online Reading and Recitation Campaign to Honor the Spirit of China’s Youth Day

With support from the Recitation Association of Guangdong Radio and Television and many other social organizations, LIZHI INC. ("LIZHI" or the "LIZHI App"), a leading online UGC audio community and interactive audio entertainment platform in China, worked in partnership with ZAKER to launch an online reading and recitation campaign on China's Youth Day, honoring the memory of May 4th movement of 1919 by inviting young audiences to revisit this significant historic event once again with their voices. As a vibrant audio…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

mTAB Appoints Analytics Innovator Mark Langsfeld as CEO

mTAB, a global leader in research data analysis and visualization technology, announced the appointment of Mark Langsfeld as the company's Chief Executive Officer.  Mark brings extensive experience in leading cloud-based analytics platform organizations.  Most recently, he served as Head of Product & Engineering at VoiceBase, a leading voice analytics company, where he was an integral part of the company's successful transformation from a speech-to-text API to an end-to-end full stack voice analytics platform.  Prior to…

Cordial Emerges as a Strong Performer in Email Marketing

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report "The Forrester Wave: Email Marketing Service Providers, Q2 2020" by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. A newcomer to the study, Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign…

Kaon Interactive Announces Video Conferencing Connection to Elevate Virtual Sales and Marketing Engagement

Used in Conjunction with Virtual Meetings, Interactive Applications Improve Customer Engagement and Knowledge Retention, While Working Remotely Kaon Interactive, the leading provider of interactive sales and marketing applications for global B2B brands, today announced the ability for their Kaon High Velocity Marketing Platform® to ubiquitously connect with any video conferencing tool (WebEx, ON24, Zoom, Skype, etc.). This one-click connection provides a seamless way for Kaon's interactive applications to be immediately…

Domo Ranked #1 Vendor in Dresner Advisory Services’ 2020 Self-Service Business Intelligence Market Study

Domo leads pack of 13 vendors in 9th annual market assessment Domo, provider of the Domo Business Cloud, announced that it has once again topped the list of business intelligence (BI) vendors in the Dresner Advisory Services’ 2020 Self-Service Business Intelligence Market Study. Marketing Technology News: K League 1 to Deliver Season Opener Live to Social Media Using Grabyo In its ninth edition, the Dresner Advisory Services’ report examined end user deployments and trends around self-service business intelligence (BI).…

Litmus Announces 2020 Litmus Live Events

Premier conference for email practitioners and marketing leaders transformed into digital event series, Litmus Live Everywhere Litmus, the leader in email marketing, today announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The annual event, now in its fifth year, will be transformed into a completely digital experience, Litmus Live Everywhere, giving marketing professionals of all levels the…

101 Studios And Authentic Brands Group Invest In Joint Venture And Launch Sports Illustrated Studios

New Venture Will Take Audiences Inside the Biggest and Most Compelling Stories, Characters and Moments in Sports Past, Present and Future Told By the Most Iconic and Trusted Brand in Sports Through the Lens of Top Filmmakers and Talent Debut Project Will Be a Docu-Series Entitled "Covers," Individual Episodic Documentaries That Chronicle the Most Iconic Covers with a Behind-the-Scenes Look Into the Triumphs and Tragedies That Defined Those Moments Authentic Brands Group (ABG) and 101 Studios announced the formation of…

Tier One Partners Hires Hotze to Bolster Growing Content Practice

Veteran Content Strategist Adds Extensive B2B and B2C Storytelling Experience Tier One Partners, an award-winning, full-service PR, digital, and content agency, announced that Gary Hotze has joined its expanding team as a content strategist. Most recently, Hotze was the marketing content manager at Illinois Technology Association (ITA), a 500+ membership organization devoted to helping Illinois-based technology companies grow their business. In this role, Hotze provided ITA’s membership branding, PR, and marketing counsel.…

Shifting Trends for B2B and B2C Marketers: A Look Forward

Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in marketing technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and measurable ways — increasing revenue for companies, while decreasing cost.…