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Qumulo Advances Collaborative, Cloud-Based High-Performance Media Workflows for Adobe Creative Cloud Video Applications

Qumulo Cloud File Data Service and Hybrid Cloud File Storage Integrate with Adobe Premiere Pro and Adobe After Effects for Fast, Efficient Collaboration Anyplace, Anytime High-Performance Collaboration in the Cloud: Enables production and editorial teams to maintain high performance across multiple remote locations Limitless Scalability: Cloud-based storage infrastructure meets the capacity and performance needs of Adobe Premiere Pro and After Effects users Analytics and Visibility: Provides unmatched real-time…

Website Home Page: 5 Tips to Get More Conversions

The homepage is the face of your website. That’s why it’s so critical to optimize it for conversions. Some websites get a decent level of traffic, but a large percentage of those visitors never turn into leads or customers. Why is that so? Emphasizing on how well you present the homepage can bring about a world of difference. It can help you enhance user experience and position your brand in a way that gets them to take action when they land your website.  Are you still wondering about those little details that your…

TechBytes with Leah Walters, Head of Communications at monday.com

Hi Leah, tell us about the role and team you handle at monday.com. I am the Head of Communications at monday.com, a work OS where teams create and shape workflow apps in minutes to plan, run, and track their processes, projects, and operations. One of the most amazing things about working at monday is that it’s a truly collaborative environment where irrespective of your role, you can get involved in just about anything you want to. All of our company data is available for everyone to see and be empowered to jump into any…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

Arti Closes $4 Million Seed Investment Round for Cloud-based, No-hardware Augmented Reality Platform

The Arti platform helps professional and amateur broadcasters deliver high-quality AR video from anywhere Arti, providers of the first cloud-based, no-hardware augmented reality platform for broadcasters and video producers, announced that it has raised $4M in a seed investment round led by Axon Ventures, an early stage fund focused on investing in elite technology founders, with participation by other investors. The company will use the funds to support on-going development of its innovative AR technology platform, and to…

Shootsta Appoints Lauren Stephenson as Global VP of Marketing

Global communication tech scale-up Shootsta has appointed global startup marketer Lauren Stephenson as its Global VP of Marketing. As part of her role, Stephenson will lead Shootsta’s global marketing efforts in Singapore, China, Australia, the UK and US. Stephenson brings over a decade of global marketing experience to the role. In her most recent role based in Singapore, she was the Marketing Director of Nugit, a data storytelling platform for enterprises and technology companies. She was formerly at Network Ten based in…

Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner

With Cloudinary, WordPress Users Cut Their Content Publishing Times in Half and Greatly Improve Site Performance Cloudinary, the dynamic media management platform for many of the world’s top companies, today unveiled its enhanced WordPress Plugin for seamless image and video management, and announced its certification as a WordPress VIP Technology Partner, a select set of partners vetted for performance, security, ease of use and scale. Available today, the Cloudinary for WordPress Plugin enables the millions of companies…

Percolate, a Seismic Company, Named a Leader in 2020 Gartner Magic Quadrant for Content Marketing Platforms

Percolate Evaluated Based on its Ability to Execute and Completeness of Vision Seismic, the sales enablement leader and world’s most powerful storytelling platform, today announced Percolate, the marketing orchestration company acquired by Seismic in November 2019, has been named a Leader in the 2020 Gartner Magic Quadrant for Content Marketing Platforms. This is the third consecutive year Percolate has been recognized as a Leader for its completeness of vision and ability to execute. “I’m proud Percolate has been…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…

Forget the “Two Minute Rule” for Video – a Good Story Will Drive Engagement

Of all business videos in 2018, 73% were less than two minutes long, reflecting a 33% drop in length compared to 2017. Countless Digital Marketing studies urged marketers and advertisers to hold their videos to a two-minute maximum because attention spans are shrinking. Studies even showed that two minutes was the magic number—the length of time most likely to evoke the highest engagement. But the pendulum is swinging, and, frankly, those studies were overhyped. The content should dictate the length, not some arbitrary…

MALKA Names Industry Creative Veteran Alan Schulman to Advisory Board

As the worlds of brand creative, original entertainment and content marketing continue to merge, Jersey City/Santa Monica-based Creative Studio MALKA has tapped Industry Creative veteran Alan Schulman to serve as an Advisor. For the past 5 years, Schulman served as Chief Creative Officer of Deloitte Digital US and held the same position at SapientNitro NY prior.  He is widely considered a subject matter expert in data-driven creative and content marketing and was named a Creative ALL Star by MediaPost. "Alan has been a…

SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis

Companies and Organizations Are Invited to Use SalesHood's Sales Enablement Platform for Learning, Coaching and Selling to Overcome COVID-19 Remote Worker Productivity Obstacles SalesHood, the leading all-in-one Sales Enablement Platform, is making its sales training software platform available for free to new customers during the COVID-19 pandemic. "We at SalesHood want to do whatever we can to keep businesses going during the pandemic. We figured the most useful thing for us to do would be to open our Sales…

Wipro Launches Microsoft Business Unit for Digital Transformation Solutions

Business Unit will leverage Microsoft’s technologies to meet customers’ cloud needs Wipro Limited, a leading global information technology, consulting and business process services company,  announced the launch of its Microsoft Business Unit. The unit will focus on the development and evangelization of solutions leveraging Microsoft’s enterprise cloud services. This initiative is an outcome of Wipro’s expanded global alliance with Microsoft to accelerate cloud adoption and digital transformation for its customers across…

MSIGHTS Grows Platform Applications To Streamline Marketing Operations

MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management MSIGHTS, an early company in the marketing-technology space with more than 15 years in the field, has updated and added applications as part of its latest development of growth into marketing operations and campaign management. “With long-standing client relationships, MSIGHTS has evolved from…

Nativo Unveils New Mobile Ad Format: Native Stories

Native Ad Platform Brings the Popular Stories Format to the Open Web Nativo, the most advanced technology platform for advertising, unveiled Native Stories, a new native mobile advertising solution that brings the popular "stories" format to the open web for the first time at scale. Designed to mirror the fast-paced social media experiences of today, Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers. With…

Building on a Year of Record Growth, Hothouse Recruits Creative Leaders Mike Schatz and Jennifer Lewow

After a year of breakthrough marketing campaigns and unprecedented growth, Atlanta agency Hothouse is strengthening its strategic and creative offerings with the promotion of Dale Bump to EVP of Brand Strategy and the hiring of VP/Group Creative Director Mike Schatz, and Design Director Jennifer Lewow. “Through new partnerships with Roomkey, TiVo, IHG, Cox Automotive, and others, we’ve been in accelerated growth mode over the last year,” said Hothouse President Jon Katinsky. “As we build on this momentum, Mike and…

ZoomInfo Powered by DiscoverOrg Announces New Sales and Marketing Certifications from ZoomInfo University

Recipients are skilled in Go-To-Market Intelligence, Prospecting, and Campaign Effectiveness ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of two new certifications. ZoomInfo University trains customers to leverage the combined ZoomInfo Powered by DiscoverOrg platform to accelerate sales and marketing success. The certifications exemplify advanced knowledge and expertise in popular topics, including Account-Based Marketing (ABM), cold calling, storytelling, sales and…

Mastercard and Diane von Furstenberg Partner to Deliver Curated Shopping Experience for Consumers and Insights for Store Associates

Partnership to also integrate brands shared focus on women’s empowerment efforts Mastercard and Diane von Furstenberg announced a new partnership focused on enhancing the in-store experience for consumers, as well as delivering intelligent insights to store associates through the integration of technology that provides informed product recommendations, store performance analytics, as well as digital discovery and engagement through QR codes. The effort will also encompass a shared focus on women’s empowerment through both…

MarTech Interview with Adam Carte, CEO at Luminoso

"Business leaders should invest time understanding where AI works and where AI struggles." Hi Adam.You come from a very interesting background where you have managed vastly different portfolios. Could you tell us about this enriching journey and how you landed at Luminoso? I think of my career as a sequence of small steps in which I applied what I learned in the past to something new – that, combined with a difficulty saying "no" when asked to do something. When I graduated from college in 1991, we were in a recession;…