Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

Contently Launches Content Value Dashboard to Help Marketers Prove Content ROI

Contently, the content marketing solution of choice for the world's top brands, today released the Content Value dashboard, a groundbreaking analytics feature that measures content's impact, down to the dollar. As part of Contently's content marketing analytics suite, the Content Value dashboard quantifies how much a company's organic search traffic from content is worth every month. Calculations are based on how much it would cost a competitor to replicate that reach through paid ads. The dashboard also measures two key…

“Corona-proofing” Your Content in Easy Steps

How good is your 'corona-proofing" content strategy? Companies that started 2020 without digital content as part of their overall awareness and marketing strategy were already behind the curve in our digitized world. Thanks to the Coronavirus, companies without a digital strategy now, are struggling to catch up. In a sea of “unprecedented times,” one thing is clear for creatives operating across all industries: there has never been a more important time than now to be able to communicate to your target audience in a…

Digital Domain Adds Decades to David Beckham for New “Malaria Must Die” Campaign

VFX Artists Introduce Hybrid Age-Blending Technique, Helping an Older Beckham Look Natural During Future Speech Digital Domain reveals how they added decades to David Beckham’s face for the new Malaria Must Die – So Millions Can Live short, produced by RSA Films Amsterdam. Using a combination of traditional VFX techniques and its proprietary face-swapping technology, “Charlatan,” Digital Domain was able to take Beckham deep into the future without a 3D scan. In the short, an older Beckham is making a speech on the day…

BlueVenn Selects MWWPR To Lead Communications

MWWPR, one of the world's leading independent public relations agencies, announces it has been selected by leading customer data platform, BlueVenn, for communications and PR programming. BlueVenn's successive, strong year on year growth of more than 30% across 2019 and into 2020, a burgeoning list of customer wins, and a strong vision to communicate to the industry, led the global Customer Data Platform technology provider to seek a PR agency to elevate its position to market with strategic storytelling. Marketing…

iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners. The partnership will kick off with the widely popular true crime…

Mediafly Launches Jumpstart Presentations

Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart Presentations, a new offering to help brands accelerate their digital sales transformation and move beyond the traditional pitch presentation. The no-risk, cost-efficient program is Mediafly’s latest, most transformative offering since its recent acquisition of visual communication solution Presentify, positioning the company as the only…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications). Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the…

Shutterstock Launches New Creative Arm – Shutterstock Studios

The new end-to-end custom creative offering provides data-driven content strategies and full-scale production services to help localize and amplify brand storytelling Shutterstock, Inc. announced the official launch of the highly anticipated Shutterstock Studios along with the hire of their new Head of Global Production, Aiden Darné. This new creative division extends Shutterstock's offering by providing custom, high-quality content matched with production tools and services at scale. Shutterstock Studios delivers…

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

Hyundai and Spotify Release Digital My City Unlocked Local Experiences

Hyundai and Spotify have come together to inspire drivers and music fans with the My City Unlocked digital experience. Powered by the all-new 2021 Hyundai Elantra, three emerging artists will create a curated virtual tour of their hometowns through audio and visual storytelling. Lauren Juaregui (Miami) – Jauregui has collaborated with some of the world's biggest artists and producers, sold millions of records worldwide, and has amassed millions of global streams. Amber Mark (New York City) – Mark was nominated for…

EditShare’s FLOW Panel for DaVinci Resolve Studio Creates Gateway to Wider Media Ecosystem and Remote Proxy Editing

Integrated FLOW Panel provides DaVinci Resolve Studio users access to storage pools and archives with tools to search, browse, and retrieve assets; facilitates exceptional remote proxy editing as well as review and approval workflows EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announced its FLOW Panel for DaVinci Resolve Studio, connecting thousands of users into the wider media ecosystem. Designed to simplify storytelling,…

Verimatrix Launches New Brand Campaign: Security Made for People

New Website, Brand Identity Elements and Ad Campaign Express the Power and Advantages of People-Centered, Frictionless Security Verimatrix, the leader in powering the modern connected world with people-centered security, announced its new brand campaign, "Security Made For People," along with a revamped website and supporting brand identity elements. Designed to authentically capture the human side of security, the campaign provides a glimpse into the real challenges facing Verimatrix customers and technology partners…

Studio BLUP Promotes Laura Lane to Chief Marketing Officer as Part of Its Ongoing Growth Plans

Studio BLUP, part of the LAB Group of agencies, has promoted Laura Lane to Chief Marketing Officer as part of its ongoing growth plans. Laura has spent just over a year and a half freelancing at the agency to help manage client projects for the likes of Nerf and Reebok whilst also running her own personalised gift and visual storytelling business My Icon Story where she has created product ranges for global brands including Mr Men, Lovehearts, Transport for London and the Natural History Museum. Marketing Technology News:…

b8ta Completes Acquisition of Re:store to Expand Fashion & Lifestyle Retail-as-a-Service Portfolio

b8ta announced that it has acquired Re:store, a 1 year old startup that brings retail-as-a-service to online fashion brands at Maiden Lane in San Francisco. With this acquisition, b8ta marks a bold expansion in fashion & lifestyle as the industry looks for innovation. Launched in August 2019, Re:store was founded by Selene Cruz after she bootstrapped her fashion brand out of her studio apartment. Seeing firsthand the need to get discovered and build community, she turned her studio into a shared showroom. Re:store…

Mediafly Acquires Presentify

Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, announced it has acquired Presentify, a global visual communication solution based in the UK. Expanding its global presence and adding customers like Barclaycard, Pitney Bowes, and Avalara, the acquisition further enforces Mediafly’s commitment to placing content at the center of everything it does, helping customers create an optimal buyer engagement experience that…

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Nielsen Reaches Agreement With NPR For Podcast Buying Power Service

Service provides insights matching podcast listeners with their buying habits Nielsen announced that NPR is now a subscriber to Nielsen's Podcast Buying Power service. As a new subscriber to Nielsen's service, NPR  will have access to podcast insights spanning 18 genres that can be cross-referenced against a massive category of consumer purchase behavior patterns and services usage. Marketing Technology News: MURAL Announces Adobe Creative Cloud Integration to Enhance Visual Collaboration Currently counting over 12…

Marketing Industry Veteran Jeff Stelmach Joins Stadiumred Group as President

Former President of Mosaic and marketing industry leader joins fastest-growing marketing collective in the world to support future growth, continued scale, and global client acquisition Stadiumred Group, the fastest-growing marketing collective in the world, announced that marketing and media industry veteran Jeff Stelmach has joined as Group President. Stelmach will report to Founder and Group CEO Claude Zdanow, where he will oversee core initiatives to support the company’s global growth vision, including agency finance…