EverTrue, the leading donor engagement software platform, announced the acquisition of Pledgemine, the education sector's preferred personalized on-demand direct mail ordering and segmentation solution. Pledegemine's production…
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Adelaide continues innovating attention measurement with the integration of DISQO's Brand and Outcomes Lift measurement into its AU metric, enabling more efficient advertising outcomes Customer experience (CX) platform DISQO announced that…
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The news follows investment of €2.3m in late 2021 and a raft of new hires in H1, with more to follow in H2 Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it…
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The cyber safety and intellectual property protection company will help the nation’s leading media agency to prevent ads ending up on pirate sites At a time when many advertisers still waste billions of dollars on IP-infringing sites…
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Study by Netcore analyses 100 billion marketing emails across 20+ major industries globally ~ Highlights the use of AI and other advanced technologies across audience selection, content optimization, channel preference, and email delivery…
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Examining 1 Year Post- ATT (app tracking transparency) Impact on App Marketing “Ask app not to track/allow” – this prompt ubiquitously appeared on our mobile screens in the last year, empowering consumers to have more control over their…
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There are usually an array of factors for B2B teams to consider when they are in the process of shortlisting and deploying different kinds of martech/salestech platforms. The constant launch and introduction of better marketing automation…
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Deep Contextual is the most intuitive contextual targeting offering on the market that leverages AI-powered deep learning, advanced computer vision, natural language processing and other proprietary technologies to analyze video and page…
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Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America With the goal of providing brand marketers and media buyers the easiest and quickest…
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Leading influencer marketing platform for e-commerce brands has already paid out more than $100M to date since 2020, more than any other platform  Aspire’s “reverse” marketplace is free to join and the first of its kind where…
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CogoBuzz, a software platform powered by NConnections, announced the expansion of its revenue-generating hotspot solution to franchisors and franchisees. Franchises now have access to technology that drives significant revenue growth by…
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Datasea Inc., ("Datasea" or the "Company"), incorporated in Nevada in September 2014, is a digital technology corporation engaged in three converging and innovative business segments: 5G messaging, acoustic intelligence, and smart city…
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Report reinforces purpose-driven commitments and initiatives to create an Autonomous Digital Enterprise that includes everyone BMC, a global leader in software solutions for the Autonomous Digital Enterprise, released its annual Corporate…
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With More Consumers Demanding Innovative Incentives, Society Pass Offers a Seamless Experience to the Digitally and Financially Savvy Customers in the Region Society Pass Incorporated(SoPa) , Southeast Asia’s leading data-driven loyalty…
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Brian Gleason, Global Chief Revenue Officer at Criteo chats about the evolution and long-term impact of Commerce Media in this Q&A: _______ Welcome to this MarTech Series chat, Brian, tell us about your journey through the years…
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You’d be hard pressed to find a company in the world that hasn’t been directly or indirectly affected by the rapid transition to remote work over the past two years. As we collectively settle into what seems to be a permanent shift to…
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Partnership packages the Folloze B2B Buyer Experience Platform with Hunter & Bard’s award-winning ABM deployment services Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today…
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Recognizing top companies that are paving the way forward for commerce Amplience, the leading commerce experience platform, announced that it had been named a Salesforce Commerce Cloud Partner of the Year for Best Headless Implementation…
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A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an…
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Fourth Annual TAG European Fraud Benchmark Report Shows Decline from Already-Low 0.69% to 0.55% IVT Rate in TAG Certified Channels The Trustworthy Accountability Group (TAG), the leading global initiative to stop criminal activity and…
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