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Data Driven Study Shows COVID-19 Has Drastic Impact On Marketing

https://youtu.be/oZEiM61WEW0 Ignite Visibility, top-rated digital marketing and advertising agency, is pleased to announce the release of the COVID-19 Marketing Survival Guide: How to Weather the Storm with Digital Marketing. This data driven study shows how the Coronavirus has changed the web. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels “During these unprecedented times, brands need to brace themselves for the impact crises like COVID-19 will have on their businesses…

CPG Firms Can Build Custom “eCommerce Dream Teams” with New Solutions from BOLD Strategies

New Model Offers End-to-End Services to Companies Seeking to Accelerate Growth BOLD Strategies, Inc. ("BOLD"), formerly known as BOLD Retail, has relaunched and expanded their portfolio of services. The company will be the first to offer small to mid-sized consumer packaged goods (CPG) companies the unique opportunity to customize and rent a complete eCommerce department that can support DTC, marketplace selling, eCommerce acquisition, and fulfillment. A complete eCommerce department for your growing brand…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

GRIN Is The First Influencer Marketing Software To Integrate TikTok Into Their Platform

GRIN, the leading and most rapidly growing Influencer Marketing Platform announced their integration with TikTok; the fastest growing social media network. TikTok has an estimated 800 million monthly active users and influencers globally and has seen its growth in the US almost quadruple in just one year.. After collaborating with brands operating in the TikTok space, GRIN has formally launched its TikTok integration, radically changing the influencer marketing landscape. Where many brands were forced to create…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Folloze Launches COVID-19 Initiative to Support Customers and Marketing Teams in Unprecedented Times

Program helps companies rapidly adapt to the new digital-only reality and deliver engaging experiences and virtual events Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced its pledge to support others during the ongoing COVID-19 pandemic. Through a multi-pronged initiative consisting of business solutions, best practices and community workshops, Folloze is helping the B2B marketing community, marketing agencies and organizations, and its own customers and prospects to…

Frost & Sullivan Reveals Key Growth Strategies and Technologies to Upgrade Your Customer Experience

CX experts highlight ways to gain a competitive advantage in this unpredictable environment caused by the pandemic COVID-19 has hit us fast and furiously in 2020. A general lack of preparedness in customer care has revealed each industry's weaknesses and vulnerabilities. Every vertical market has its unique challenges, but the concerns that are universal for all include lack of bandwidth, secured networks, and reliability. In this volatile and unpredictable environment, our global customer experience team will weigh in on…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

How Precise Location-Based Advertising is the Future of Mobile Marketing

Here is a familiar situation: you are walking down a street and (provided that your GPS is on and you have a Wi-Fi signal) you go past a storefront that then serves your phone a mobile ad or coupon offer. But what if there were so many brick-and-mortar stores on that street that the ad you were served was for the wrong store? Or maybe you get the right ad for a store you usually frequent, but at that time when you are passing it, you don’t need it? The above scenarios are both a misplaced opportunity and a missed advertising…

Shootsta Appoints Lauren Stephenson as Global VP of Marketing

Global communication tech scale-up Shootsta has appointed global startup marketer Lauren Stephenson as its Global VP of Marketing. As part of her role, Stephenson will lead Shootsta’s global marketing efforts in Singapore, China, Australia, the UK and US. Stephenson brings over a decade of global marketing experience to the role. In her most recent role based in Singapore, she was the Marketing Director of Nugit, a data storytelling platform for enterprises and technology companies. She was formerly at Network Ten based in…

ON24 Launches Industry’s First Center for Marketing Transformation

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

Five Trends That Will Shape the Influencer Marketing Industry in 2020

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

Yext Declares War on Wrong Answers with New Integrated Marketing Campaign

With the recent surge in consumers seeking critical information, the new campaign encourages businesses and organizations to take Yext's No Wrong Answers Challenge to discover how well their websites are answering consumer questions Yext, Inc., the Search Experience Cloud company, announced its No Wrong Answers integrated marketing campaign to help more organizations across industries supercharge their websites with Yext Answers and provide consumers with official answers to their questions. The advertising campaign,…

GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors. Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation…

Mosaic Hires Heads of Sales, Marketing, Anticipating Market Recovery

Leadership team expands with two key hires Mosaic, a leading provider of affordable solar financing solutions for homeowners, announced today two new members of its executive team. John Grady has joined as vice president of sales and Carol Sewell as vice president of marketing. Each brings more than 20 years of experience leading and implementing sales and marketing strategies in the technology and finance sectors. Grady will oversee the company's national sales and account management teams. He will focus on revenue…

Hootsuite is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management

The Gartner Peer Insights Customers’ Choice Distinction Is Based on Feedback and Ratings From End-User Professionals Who Have Experience Purchasing, Implementing And/Or Using Social Marketing Management Tools. Hootsuite, the global leader in social media management is excited to share they were named a 2020 Gartner Peer Insights Customers’ Choice for Social Marketing Management. Hootsuite was given an overall rating of 4.4 out of 5 stars on average within the last 12 months, based on 114 honest and verified reviews on…

Free Video Maker From Promo.com Helps Shopify Merchants Save Money on Marketing Efforts

- New Video Tool Serves to Reduce Costs and Ease of Marketing Efforts for All Shopify Merchants - Shopify Merchants See 7X ROI With Promo.com Video Ads on Facebook Promo.com, the world's leading video creation platform for businesses, launched a new video marketing tool for Shopify merchants. The Promo.com Video Maker app is now available on the Shopify App Store. Free at launch, the new video app is now available to more than 1 million Shopify merchants. Integrating video marketing efforts with Shopify leads to an…

What Is Channel Marketing?

Channel marketing is expanding your sales force while still sticking with a customer-based mindset. Channel marketing aims to reach customers at various brand touchpoints and maximize lifetime value. It’s finding partners to distribute your products around different markets and grow your customer base. If you sell software, a relevant channel could be a laptop retailer. For a jewelry seller selling their products on a TV or YouTube shopping channel in addition to their website, will allow them to reach more potential…

AttackIQ Strengthens Leadership Team with New Chief Marketing Officer and Senior Director of Cybersecurity Strategy and Policy

Nutanix Alum Julie O’Brien and Former Pentagon Chief Strategy Officer for Cyber Policy Jonathan Reiber Join AttackIQ’s Mission to Deliver Threat-Informed Cybersecurity AttackIQ, the leading independent vendor of breach and attack simulation solutions, today announced the appointments of Julie O'Brien as chief marketing officer (CMO) and Jonathan Reiber as senior director of cybersecurity strategy and policy. “Jonathan will be an incredible asset to AttackIQ as we continue to strengthen our leadership position in the…