Marketers Continue to Fail at Building Mobile Sites That Reflect Customers’ Preferences and Goals Multichannel marketers report that mobile-friendly websites …
TechBytes with Courtenay Worcester, Director of Marketing at GetResponse
Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for …
Zilliant Appoints New Chief Marketing Officer
Lindsay Duran Brings Thorough Understanding of B2B Pricing and Sales Challenges Zilliant, an industry leader in AI-driven pricing and sales …
5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics
In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure …
Uber Global Director to Share Game-Changing Strategies for Continuous CX Improvement
15th Anniversary Customer Contact West: A Frost & Sullivan Executive MindXchange Showcases the latest CX thought Leadership Kal Kuchimanchi, Director, …
Filter, a Merkle Company, Releases White Paper on New Strategies for In-House Agency Success
Report Provides Insights and Data About the Pitfalls and Best Practices for Building an In-House Agency Filter, an in-house agency …
ThriftBooks Hires New Vice President of Sales and Marketing
The world’s largest seller of used books brings accomplished sales and marketing professional to leadership team ThriftBooks, the world’s largest …
5+Types of AI Tools to Enhance Mobile Marketing Campaigns
As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies …
Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data
Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions …
MarTech Interview with Ani Obermeier, VP of Marketing at Smartling
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
Jordan Cohen Joins North 6th Agency as Chief Marketing Officer
North 6th Agency (N6A), The Outcome Relations Agency, announced that marketing and communications industry veteran Jordan Cohen has joined as Chief Marketing Officer. …
Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level
With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights …
Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, …
Deloitte Survey: Companies Need Both Data Modernization and Cloud Migration Strategies to Enable Successful AI Initiatives
Cost and Complexity Concerns Are the Biggest Obstacles to Overcome Data modernization and cloud migration are reaching a tipping point …
Marketing to Gen Z
Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the …
vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition
vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring …
Video Marketing Ranked as Number One Marketing Priority According to Mondo Survey
National Staffing Firm Mondo Reveals that GDPR Compliance, AL/ML-Powered Tech, and Reactive Design are also Top Marketing Priorities for 2019–2020 …
What Desktop Security Vulnerabilities Mean for Your Business Marketing
Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need …
Account-Based Marketing: Flipping the Funnel to Fuel Success
Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align …
Is Customer-Centricity Still a Fantasy in Marketing and Sales?
How would you define a Customer Experience strategy for an ‘invisible’ customer? Despite all the data and analytics that marketers …