AdTheorent honored due to its advanced machine learning technology and solutions which drive business results for advertisers Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2020 North American Growth Excellence Leadership Award. Notably, AdTheorent is the only company in Frost & Sullivan's 59-year history to become a five-time recipient of this prestigious recognition. AdTheorent's machine learning (ML) platform powers its…

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

In recent years, the scope of the traditional CMO role has broadened significantly to include new responsibilities around privacy risk mitigation, regulatory compliance and customer engagement. The changing job specs of a CMO 2.0 have added to the normal stresses associated with trying to lower customer acquisition costs and improve retention rates. Recommended: MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail In today’s hyper-competitive, highly mobilized and digital online…

Savvy Industry Veteran Moldafsky Will Run the Integrated Global Function for the Nielsen Global Media business Nielsen Holdings plc announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately. Previously, Moldafsky was Chief Marketing Officer at Wells Fargo Bank, where, for nine years, she was responsible for the full scope of marketing, including Global Brand Strategy and Management, Product Marketing, Media, Research and Analytics,…

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Glover will drive growth for agency, which recently acquired Delete to bolster its position in the marketing technology and digital experience space Digital agency Kagool, one of the UK’s only independent Sitecore Platinum Partners, welcomes Miranda Glover as its new group head of marketing. Glover is an experienced digital leader with over 20 years’ experience, beginning her digital career in the first .com boom. Her varied career has encompassed digital communications, digital transformation, strategy and DXP in which…

Tiger Pistol Platform Simplifies Social Advertising, Increases Performance Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards. “Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament…

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), Jornaya (Behavioral Marketing), Shutterstock (Content), Whatfix (CRM), and Intermedia (Unified Communications). Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations Despite a majority of marketers highly rating their companies’ ability to personalize content, new research uncovers a major disconnect between the…

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

The article has been co-authored by Stephanie Geiger, Co-Founder of Government Marketing University. Integrated marketing is long heralded as a unifying marketing communications approach that ties together advertising, public relations, and social media to deliver a seamless and consistent brand and customer-centric experience. Today's marketers find themselves in an increasingly complex and competitive environment. With a dizzying number of markets, channels, tactics, and technologies, creating and excelling in that…

Susnow Named Head of Marketing and Audience Development PodcastOne, a leading podcast company and a subsidiary of LiveXLive Media, announced that it has named veteran television marketing executive, Ilana Susnow, as its Head of Marketing and Audience Development.  Susnow, who is based in New York City, will oversee all marketing initiatives for PodcastOne and its numerous podcasts, including top shows such as The Adam Carolla Show, The LadyGang, Pitbull's From Negative to Positive and Off the Vine from Kaitlyn Bristowe.…

Combining the best of Demandbase and Engagio into a single, no-limits B2B solution Demandbase, the leader in Account-Based Marketing (ABM), launched Demandbase One—the only ABM solution that connects everything Sales and Marketing teams need to win in today's evolving B2B landscape. Demandbase One brings together the best of Demandbase and Engagio, helping B2B revenue teams find and prioritize target accounts, engage them across channels, and close the deals that matter most. By combining proprietary data, third-party…

Metrics may show the return-on-investment or performance of each ad, but when it comes to overall marketing success, finding the right channel and its capability to deliver against desired campaign outcomes should be factored in as well.

For the second year in a row, Airship ranked highest in all mobile marketing platform use cases: Acquisition, Engagement and Retention Gartner's companion report offers additional insight into products and services included in the 2020 Magic Quadrant for Mobile Marketing Platforms Customer engagement company Airship announced that for the second consecutive year the Airship Customer Engagement Platform received the highest Product Scores across all three Use Cases in Gartner’s 2020 Critical Capabilities for Mobile…

"To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces."  Hi Rashmi, please tell us about your journey into marketing and how you started at Conversica. I’ve been in enterprise software for over 25 years. During that time, I’ve brought to market different AI-powered solutions from content and predictive analytics solutions to now Intelligent Virtual…

Program graduates to receive Purdue University Alumni Association membership Program delivered through a highly interactive online bootcamp model and masterclasses with top Purdue instructors Simplilearn, the world's number one online bootcamp for digital economy skills, in partnership with Purdue University, launched its Post Graduate Program in Digital Marketing. This comprehensive program offers learners the benefit of Purdue’s academic excellence and Simplilearn’s award-winning curriculum, to develop a set of in-demand…