Banner Before Header

Eastside Distilling Promotes Joseph Giansante to Chief Marketing Officer

Eastside Distilling, Inc. announced the promotion of Joseph Giansante as the Company’s new Chief Marketing Officer. Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand…

PPT Solutions Announces Casey Kostecka as Senior Vice President of Enterprise Solutions & Marketing

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, formally announced today the addition of Casey Kostecka as Senior Vice President of Enterprise Solutions and Marketing. A veteran to the Contact Center and Customer Experience industry, Mr. Kostecka's background includes over three decades of executive leadership experience managing high-performance teams and delivering innovative business solutions. In this role, he will be leading the…

IntelliChief Kicks Off Trio of May Webinars Tomorrow With “Frictionless Automation Strategies to Enhance Business Performance”

Originally scheduled for the COLLABORATE20 conference, the leader in enterprise automation will now offer their insightful presentation for free to the public. IntelliChief is an industry-leading ECM solution that features universal compatibility with all ERP systems, allowing it to enhance business performance across many industries  IntelliChief, the worldwide leader in Enterprise Content Management (ECM) solutions, will offer three free webinars this month for businesses looking to streamline their business processes to…

5 Reasons Why Small Businesses Turn to Digital Marketing to Survive The COVID-19 Pandemic, According to Digital Silk

7.5 million small businesses may be at risk of closing permanently during the COVID-19 pandemic. Digital Silk outlines the reasons why they turn to digital marketing to survive 7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. Digital Silk, a global digital agency, provided an overview of how digital marketing has been helping small businesses to get through the pandemic. The five reasons small businesses turn to digital marketing are: 1. People Spend More Time Online The…

Digital Marketing Agency Croud Hires Ex-Digitas Joe Wyman as New VP SEO in New York

Previous VP SEO Anthony Lavall Moves Into Role of VP Strategic Partnerships Global digital marketing agency Croud has appointed Joe Wyman, former associate director at Digitas North America, as vice president SEO. Founded in 2011, Croud provides marketing consultancy alongside SEO, PPC, content, programmatic, paid social, Amazon and analytics services to some of the world’s leading brands, including Superdry, AMC Networks, Frontier Developments and AXA. Wyman began his SEO career as an outreach and engagement manager at…

SmartCard Marketing Systems Inc Announces Alipay and Wechat Pay Now Part of Its Payment Technology Solutions Across All Platforms

SmartCard Marketing Systems Inc, a leader in FinTech & PayTech platform specialized industry offerings, continues to expand its global payment acceptance rails and important part of its Brand As Your Own offerings. As Financial Institutions and Enterprises thrive to deliver seamless services to their merchants and customers, they require partners and providers such as SMKG to deploy alternative Payment Types ready to underwrite and launch their customers for b2b and b2c, with the added possibilities of p2p. Marketing…

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Introhive (CRM), dotdigital (Marketing Automation), Demandbase (Account-Based Marketing), ServiceSource (Customer Experience), and Nielsen (Analytics). Introhive and Deltek Partner to Further Power Project Success Through Intelligent Relationship Mapping Introhive has announced a new partnership with Deltek, a leading provider of software for project-based businesses, to deliver CRM…

Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft (Intelligent Assistants), HubSpot (CRM), NovelVox (Customer Experience), Lucidworks (Chatbots), and LinkedIn (Video). Microsoft Family Safety App Rolls out iOS and Android Preview Versions Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential…

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

Recipient of the 2020 Global Market Leadership Award, Brightcove continues to grow and improve the value of its offering with a commitment to stability, security, and creative disruption Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party…

Cognism Acquires Signature Marketing Platform Mailtastic in Seven-Figure Deal

Cognism drives European expansion into the German market by acquiring the Mainz based firm. New combined solution helps marketers adapt to the ‘stay at home’ era of marketing. Cognism, the world’s leading all-in-one globally compliant prospecting solution, has acquired email signature marketing platform, Mailtastic, in a seven-figure deal. Cognism will bolster its world-leading GDPR compliant prospecting solution with Mailtastic’s email signature technology, allowing clients to lower customer acquisition costs by using…

Yotpo Fast-Tracks Product Innovation for eCommerce, Showcasing SMS Marketing to Help Brands Drive Revenue and Success

Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands High-Growth Women's Healthcare Brand, Lauren Bosworth's Love Wellness, Sees Instant ROI with SMSBump by Yotpo Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive…

Avionos Offers Salesforce Development and Marketing Support Through New Avionos Operate Service

Avionos Operate gives clients 24x7 digital support with a team of Salesforce platform experts to accelerate business outcomes Avionos, which designs and implements digital commerce and marketing solutions, recently announced the launch of its new Avionos Operate service, a virtual, digital service offering that provides 24x7x365 support for Salesforce solutions development and integrated marketing operations. Avionos Operate ensures risk remediation, business continuity, stability, and growth for organizations, which is…

Demand Spring Supports Marketing Leaders by Offering “Pay What You Can” Virtual Workshops

Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of…

COVID-19 a New Paradigm for Human-To-Human Marketing: 6 Steps to Cracking the Consumer Code

If you want to study somebody’s beliefs and perceptions, study their behavior, especially when they are alone. Despite moments of despair and fear during this unique moment in history, I find myself incredibly inspired by how this experience offers an opportunity to understand human behavior in ways we never have before.  Social distancing, isolation, and quarantine, provide a rare – some may say, once in a lifetime – unobstructed portal into the human experience. An opportunity for marketers to acquire a higher level…

Sharon Loeb Joins Ellucian as Chief Marketing Officer

Higher-ed marketing leader to champion Ellucian’s digital transformation solutions Ellucian, the world’s leading provider of software and services built to power higher education, today announced that it has appointed Sharon Loeb as its chief marketing officer (CMO). Loeb is a seasoned marketer, strategist and business leader, with an extensive background in education technology. “Under Sharon’s leadership, Ellucian marketing will engage more deeply with customers, empowering innovation at this time of rapid change and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ASAPP (Customer Experience), Freshworks (CRM), SDL (Content), KMS Lighthouse (Customer Experience Management), Deloitte (Process Automation). AI in CX Management: ASAPP Scoops $185 Million Funding to Secure CX Innovations AI in Customer Experience: ASAPP Scoops $185 Million Funding to Secure CX Innovations. Leading AI research firm, ASAPP is taking rapid strides in the field of…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

605 Names Jonathan Kalsched Senior Vice President of Marketing

605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development and advanced television product marketing to the company. In his role as SVP of Marketing, Kalsched is responsible for driving the organization's marketing, public relations and brand positioning initiatives. He is tasked with overseeing 605’s product positioning and promotion, brand…