Vamp Kicks off 2021 With New TikTok Marketing Partnership

Influencer marketing and social content platform, Vamp, has become an official Creative Marketing Partner of TikTok. This exciting partnership will support new and existing Vamp clients tapping into the powerful brand engagement and conversion opportunities on TikTok. Vamp’s community of creators generate engaging and creative content. In collaborating with them, brands can now create authentic, native content then amplify that into targeted ads, through TikTok’s suite of ad formats. These solutions give clients the…

eTargetMedia Launches Display Ads Retargeting Solution to Complement Precision Targeted Email Marketing Campaigns

eTargetMedia launches new display ads retargeting solution to help marketers maximize results on the company's precision-targeted email marketing campaigns. eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their new display ads retargeting solution which will help marketers maximize results on eTargetMedia’s precision targeted email…

Alation Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021 Alation Inc., the leader in enterprise data intelligence solutions, announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture. Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams.…

Video Search Pioneer Panopto Hires IBM AI Marketing Executive

Previous Head of Marketing for IBM Watson Advertising and Proven Brand Builder to Join Award-Winning Video Management System Provider Panopto, the leading video management system provider, announced that, amidst significant company growth, Dave Neway is joining the company as its Vice President of Marketing. Neway brings a unique combination of marketing leadership, B2B expertise, and B2C brand experience to Panopto. Panopto’s video management system helps large enterprises and higher educational institutions build,…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

AutoVitals Acquires Loyalty Marketing Software Provider BayIQ

AutoVitals Adds Industry Leading Loyalty Rewards Platform to Increase Automotive Repair Shop Revenue and Profitability AutoVitals ("AV" or the "Company"), a leading provider of SaaS solutions to automotive repair and maintenance shops, announced today its acquisition of BayIQ, a provider of automated marketing software to the independent tire and automotive repair industry. BayIQ's software solutions help shops build customer loyalty, increase car counts, and increase average repair order by combining their robust customer…

Productsup Appoints Lisette Huyskamp as Senior Vice President of Marketing

Huyskamp will lead Productsup’s marketing team to grow its presence as a leading ecommerce data integration solution Productsup, the leading ecommerce data integration company, today announced the appointment of Lisette Huyskamp as the company’s Senior Vice President of Marketing. Huyskamp will be responsible for leading all global marketing functions, fine-tuning the company’s messaging framework, growing the marketing department, driving Productsup’s go-to-market strategies, and supporting overall business growth. She…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management). Okera and Starburst Announce Strategic Partnership Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data…

Muse Marketing + Creative Announces Launch of MMC Advisor Solutions

Muse Marketing + Creative (Muse), a premier, full-service agency specializing in delivering innovative and performance-based marketing and brand solutions, announced the launch of MMC Advisor Solutions (MMC). Since 2010, the firm has supported many of the nation's leading firms with comprehensive marketing and branding solutions. The new Advisor Solutions division was established to enhance the services to their growing client base and focus on supporting the needs of the nation's top echelon of financial planning and wealth…

Top LinkedIn Competitors for B2B Media Marketing

Regardless of the industry, today’s competitive world demands businesses to stand out from the competition. As we progress further into the digital world, businesses will need to drive traffic to their website, identify quality leads, share expertise through thought-provoking content, and ultimately, grow their network. The above-mentioned process comes easy for LinkedIn as it has over 760 million users, with more than 260 million monthly active users. The platform which debuts primarily on forming, building, and sharing…

SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Attendify (Customer Experience), DemandLab (Marketing Attribution), Deloitte Digital (Customer Support), Agillic (Customer experience), and RingCentral (Unified Communications). Attendify Releases MeetNow to Smoothen Event Experience Management Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow…

Study: Just 36% of Marketers Have a Marketing Attribution Strategy

DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies. Marketing…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Kochava Announces New Strategic Services Division to Empower Brands’ Marketing Campaigns

Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom…

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OnePageCRM (CRM), Flipdeck (Sales Enablement), Jackman (Customer Experience), Bounteous (eCommerce), and Comviva (AI/ML). OnePageCRM Puts an Integrated Email Hub at the Heart of Sales OnePageCRM has announced the release of its Next Generation sales experience that includes a number of features aimed at driving sales in SMBs. At the centre of the release is a powerful email…

Performance-Based Marketing: How to Double Results From Your Ad Campaign and Is It Possible to Apply to CTV?

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

SAP Veteran Ingrid Burton is Quantcast’s New Chief Marketing Officer

Former CMO of H20.ai and SAP veteran Ingrid Burton has joined Audience Intelligence company Quantcast as their new Chief Marketing Officer. Quantcast has also announced the arrival of General Counsel Ileana Falticeni to drive the company’s next phase of growth in the highly volatile global business scenario. The expansion of Quantcast’s executive team caps an exciting year for the company. In August, Quantcast appointed advertising and Diversity, Equity, and Inclusion (DEI) expert Constance Cannon Frazier to its Board…