Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

Marketing Strategies Turn to Mobile for Data and the Role of AI in 2018

The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not fading and companies who accelerate mobile engagement in their marketing initiatives will see an increase in sales. Although mobile tools have been at marketers’ disposal for years, most struggle to produce enough content to support actionable experiences at scale. The following predictions for 2018 address why companies will be spending their marketing and customer service…

The Importance of Data Analytics in Marketing Strategies

We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset. Analytics is the software used to turn this data deluge into valuable insights – insights that are being put to use by a broad spectrum of industries all over the world. Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted…

SmartForce Technologies Selects New Business Strategies Marketing Services

New Business Strategies, a global B2B marketing, and customer experience professional services firm, has been selected as the external marketing agency for SmartForce Technologies, Inc., a leader in insights-driven, crime reduction software. SmartForce Technologies has signed on with New Business Strategies' Parachute Services, a suite of services designed to accelerate marketing results and program execution. Marketing Technology News: Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B…

4 Essential Strategies for Integrating Marketing Technologies

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…

As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…

Strategies To Help Businesses Achieve Marketing Goals During Times Of Uncertainty

Organizations need to alter their approach to key markets and customers As the business community continues to adjust to the COVID-19 pandemic, companies need to strategically alter their approach to promoting products and services. According to Jordan Buning, president of ddm marketing & communications in Grand Rapids, given the global impact of the situation, there needs to be an immediate shift in marketing messages. "Consumers of your products need to feel safe, they need to be informed and they want…

Harnessing Your Data: 3 Strategies Used by Hitachi Vantara to Holistically Measure ROI and Maximize Marketing Output

At Hitachi Vantara, our marketing team is over 250 strong and equipped with a significant budget that sprawls across the globe. One of our biggest challenges is ensuring that we maintain accurate budget data from individual data points contributed by individual marketers around the world. While a single data point may seem insignificant, every marketer who has managed a budget understands the data butterfly effect. One small data entry issue in a single budget can cause a ripple effect that reverberates across an entire…

Jumpshot Releases State of eCommerce Data Report that Reveals New Retail Strategies for Sponsored Search, Affiliate Marketing and…

Key Findings Show That Google Has Lost Ground to Amazon for Product Search, Growing 54 Percent in Sponsored Product Views Since Last Year, and That the Top 10 YOUTUBE Influencer Channels Drove 21 Percent of Amazon's Influencer Conversions Jumpshot, the only company that unlocks walled garden data, released the Retail's Emerging Toolbox: Sponsored Search, Affiliate Marketing and Influencers Report, which finds that affiliate marketing sites, influencer marketing and on-site product search have all grown rapidly during the…

How to Crush Your Holiday Marketing Goals: Top Digital Marketing Tips and Strategies

With the holiday season fast approaching, now is the time to begin planning for your year-end marketing campaigns.For marketers, this can be an exciting time of year. But it can also be stressful — so much to do, so many ideas to try, and not nearly enough time to get it all done. Together with Outbrain, the team at Promo has just released a free e-book, Marketing Master Guide for the Holiday Season, to help steer your holiday marketing in the right direction. Inside, you’ll find a whole range of marketing ideas,…

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Taking a Page from Software Development Playbook, an 'Agile' Approach to Sales Onboarding Gets New Reps Ramped up Faster and Better Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner Sales & Marketing Conference 2018, Oct. 9-11, at the ARIA Las Vegas. More than 1,000 sales and marketing leaders will attend the event – focused on helping B2B professionals maximize their sales talent, overcome sales…

New White Paper Explores Benefits and Strategies of Thought Leadership Marketing for B2B Organizations

Trade Press Services, a marketing communications firm, released a new white paper that explores the marketing value of thought leadership for B2B organizations. The white paper was developed to help companies understand the ways in which they can develop and leverage thought leadership to increase marketplace visibility, develop a competitive edge, and gain credibility in their fields. In today's competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

DataFox Launches Inbound IQ, a Solution for Marketing Teams to Bridge the Gap between Leads and Account-Based Strategies

New Solution Aligns Go-To-Market Efforts to Focus on Prospects With the Highest Likelihood of Becoming Long-Term, High-Value Customers DataFox, the company intelligence provider, announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based…

8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Every day, people watch billions of videos. TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity. Twitter even started to show view counts on their videos as businesses look for more detailed metrics. We saw the increasing popularity of video more than a year ago, when we wrote: For SMBs and entrepreneurs, video content will be especially…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from iSpot (TV Advertising), Allocadia (Marketing Attribution), Jellyfish (Marketing Automation), Medallia (Customer Experience Management), to Salesforce (Analytics). iSpot Acquires Ace Metrix iSpot.tv has acquired Ace Metrix, a pioneer in attitudinal measurement for TV and video creatives. The deal delivers the marketplace a single-source solution for tracking the business outcomes and…

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Top Digital Marketing Trends that Prevailed in 2020

In the modern digital world, every business whether big or small needs digital marketing. Without it, there would be no growth, no customers, and no brand image. However, having adequate knowledge of digital marketing is not enough. Marketers need to re-evaluate and recalibrate the perfectness of their strategies regularly. That is why they need to stay abreast of the latest trends and happenings in digital marketing to set up their ‘A’ game and stay ahead of the competition. And for 2020, the main focus of marketers went on…

Post-Cookie “Re-Think” of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group…

Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, released new research: “Collaborative Data Solutions: Data and Identity in the Era of Permission.” The research delves into the surge in collaboration across and within companies to leverage data to optimize revenue and deliver consistent consumer interactions in a post-cookie world. Brands and media owners are turning to both familiar and evolving data collaboration frameworks to make the…