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Gartner Says the Marketing-To-Sales Handoff Should No Longer Exist

Experts Discuss How Sales and Marketing Leaders Succeed in Today’s New World of B2B Buying at the Gartner Sales & Marketing Conference, Taking Place October 9-11 in Las Vegas In today’s digitally driven world, the marketing to sales handoff should no longer exist, according to Gartner, Inc. The findings were announced here during the opening keynote at the Gartner Sales & Marketing Conference where Gartner experts explained that effective B2B selling today is no longer about progressing a customer through a…

Tyler Seguin Retains SBX Group as Exclusive Sales and Marketing Agency

SBX Group Set to Work with the Will Sports Group to Significantly Diversify, Expand and Grow Tyler Seguin's Off-Ice Business Opportunities and Portfolio SBX Group announced that five-time NHL All-Star and Stanley Cup Champion, Tyler Seguin, has retained the firm as his exclusive sales and marketing agency. As an agency highly skilled in developing and monetizing top tier entertainment assets, SBX Group will work with Seguin and his sports agency, The Will Sports Group, to expand and create multiple lines of business:…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

DiscoverOrg Significantly Expands Technographics Coverage – Powering More Pipeline Growth For Sales and Marketing Teams

DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced it has grown its proprietary database of installed technologies by 400% over the last year, creating significant value for sales and marketing teams that rely on technographics – the “tech stack” – to build personalized and segmented prospecting and Account-Based Marketing programs. “Knowing what technologies are used by your target buyers is absolutely critical to the prospecting process,” says Henry Schuck, DiscoverOrg CEO. “We’ve…

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

High Velocity Sales Now Delivers Tailored Sales Cadences and Work Queues to Each Inside Sales Rep - Increasing Their Productivity and Focus on the Most Valuable Prospects Salesforce, the global leader in CRM, announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. "Automation, integration and speed are essential to business…

HubSpot Launches Bundled Suites to Achieve Sophisticated Sales, Marketing and Service Goals

The Launch Is HubSpot’s Largest Enterprise Software Suite Expansion HubSpot announced the launch of its brand new Sales and Service Enterprise Software Hub for business availability. The company also announced new updates in their Enterprise Marketing Hub, along with promising buyers a discounted rate for a bundled purchase. HubSpot is calling their bundled product, ‘Enterprise Growth Suite’ which will provide advanced enterprise teams with- Control Greater flexibility Deeper integrations Hubspot will…

77 Percent of US Small Businesses Use Social Media for Sales, Marketing and Customer Service

New Score Infographic Shows Youtube Is the Most Popular Social Media Channel Among Three Generations, Followed by Facebook 77% of US small businesses use social media to facilitate key business functions including sales, marketing and customer service, according to data aggregated by SCORE, the nation's largest network of volunteer, expert business mentors. Social media usage has grown 58% among US adults in the last 12 years, and is significantly impacting how entrepreneurs conduct business, as well as how current and…

InfluencerDB Adds New Leaders to Its Sales and Marketing Team

New Global SVP of Sales and VP of Global Marketing Join InfluencerDB to Enhance Focus on Transparency & Data InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, Platinum Rye Entertainment, and Innovative Artists now Global SVP of Sales and Gloria Stitt, formerly of Julius Inc, Sharablee, and Avon, now VP of Global Marketing. Coming to the US on the…

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and opening new markets with his extensive global experience around capture and transaction processing. Fresneda's first goal at KnowledgeLake is to accelerate its growth in the transactional content management market for cloud technologies, leveraging his sales and marketing experience in the Microsoft ecosystem and beyond. He will help the organization to focus on key strengths in its…

Tru Measure Adds Andrew McFadden as Director of Sales and Marketing

Andrew Mcfadden, a Local Media Advocate Joins Tru Measure to Accelerate Sales Growth Across New Verticals Tru Measure, a digital marketing services platform, has named Andrew McFadden as Director of Sales and Marketing. “Andrew brings a unique combination of innovation, marketing and sales experience to our team,” said John Hoeft, General Manager of Tru Measure.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? John added, “His vast knowledge of marketing automation, lead…

Clari and Marketo Announce Strategic Partnership to Break Barriers Between Sales and Marketing

Integrated Solutions to Create Alignment for Building a Healthy Pipeline and Converting It into Closed Business Clari, the leading provider of AI solutions for sales, and Marketo, the leading provider of engagement marketing software and solutions, announced a strategic partnership to unite sales and marketing across the revenue funnel. "Most sales and marketing teams operate in silos — and it's hurting the business," said Andy Byrne, CEO of Clari. "Our partnership with Marketo is aimed at breaking that data…

Performance Horizon Rebrands as Partnerize, Introduces Product Enhancements to Make it Even Easier for Leading Brands to Create Sales and…

Changes Reflect an Increase in Market Demand for Technology Solutions to Better Manage and Optimize All Aspects of Partner Marketing Performance Horizon, the leading provider of partner marketing software for global brands, unveiled its new name, Partnerize. Along with the new brand name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships…

Sales and Marketing Alignment Means So Much More Today

We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to drive growth and ROI. With the rise of ABM, a partnership between sales and marketing trusted marketing attribution and a new phased approach to sales and marketing planning, cross-team alignment has become a critical component for revenue generation for B2B companies. The Rise of ABM…

SaleScout Data Solutions Adds Sales And Marketing Experts To Its Team

Filling Customer Pipelines and Growing the Business Put into Focus SaleScout Data Solutions, a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue, announced the expansion of its sales and marketing team with four new additions. Alejandra Mesta and Rob Gardner recently joined the SaleScout sales and marketing department as vice presidents of enterprise sales, and Gena Hondrogiannis and Loralin Hanks have been appointed as demand generation…

EverString Data Platform Breaks New Ground in B2B Sales and Marketing

AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams EverString, the leading marketing and sales intelligence software company, announced record-breaking first quarter bookings that were 300% greater than the same period in 2017. In January, the company launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time.  Recommended Read: B2B…

TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape

Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data is currently at the height of digital advertising analytics. Inscape accesses millions of TVs across a wide range of content sources and delivers the data the same day. This helps adtech buyers and publishers to gain a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. To better understand how content recognition…

Salesforce Delivers New Innovations for Digital Engagement Across Marketing, Commerce and Service at Salesforce Connections 2018

New Salesforce Commerce Cloud B2B Commerce, Salesforce Marketing Cloud Interaction Studio and the Global Expansion of Salesforce Service Cloud Livemessage Announced at Salesforce Connections Enable Smarter Engagement Across Every Customer Touchpoint Salesforce, the global leader in CRM, announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic…

Salesforce Marketing Cloud and Sitecore Enable Users to Better Understand Customer Interactions Across All Channels

Sitecore Is Offering Integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud Sitecore, a global leader in experience management software, announced that it is delivering phase one of the Sitecore Connect™ software for Salesforce Marketing Cloud customers. This first release provides an integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud to help customers deliver highly personalized, connected experiences.…

DiscoverOrg Expands Professional Certification for Sales and Marketing Teams

Early Results Show Certified Discoverorg Users Set 4 Times More Meetings, See 30% Higher Email Open Rates, And Generate 20% More Qualified Leads For Their Organizations DiscoverOrg, the world’s leading sales and marketing intelligence provider, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for sales, marketing, and recruiting professionals seeking to drive the quickest route to their next growth goal. The expanded program kicked off in March 2018 with a day-long…

MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit

Two Case Studies Highlight Mrp's Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1. "MRP understands that B2B organizations must explore how they can update and scale…