Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Doxim (Unified Communications), Jeto.io (Email Marketing), Alfresco (Content Management), SEMrush (Content Marketing), and AppDirect (B2B Commerce).

Doxim Acquires Striata, a Leading Digital-First CCM Platform

Doxim (R), a leader in Customer Communications Management (CCM) software and services, announced it has acquired Striata, a leading provider of customer communications management solutions specializing in secure digital document presentment, delivery, and data privacy.

Jeto.io Now Empowers Creative Marketers with New Email and Landing Pages Editor for Marketo Capabilities

Jeto.io, the leading campaign execution platform for Marketo, announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom to build their own emails and landing pages while providing protections and guardrails for brand cohesion and keeping everything organized under the same Marketo program.

Alfresco Announces Availability of its Updated Content Connector for Salesforce

Alfresco Software, an open source, content management platform and solutions provider, announced the immediate availability of its newest Alfresco Content Connector for Salesforce, a collaboration and integration tool that incorporates the powerful capabilities of Alfresco Content Services within salesforce.com. The connector provides unified search, more efficient collaboration and automated processes, all of which increases user productivity and enables an organization’s important information to flow more efficiently to the right person.

SEMrush Acquires Fast-Growing SaaS PR Tech Company Prowly

SEMrush, leading online visibility management, and content marketing SaaS platform, has further expanded its ecosystem with the acquisition of a 100% stake in fast-growing public relations SaaS startup Prowly.com. Prowly’s previous investors include IQ Partners, Internet Ventures (an MCI Capital subsidiary), and online marketing agency Bluerank.

AppDirect Secures $185 Million of Funding to Fuel Global Expansion

AppDirect, the leading subscription commerce platform, announced investments of US$185 million from global institutional investor Caisse de dépôt et placement du Québec (CDPQ) and existing investors. The $185 million in funding brought the total equity raised by AppDirect to approximately $465 million.

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