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6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

Plug and Play Announces Launch of COVID-19 Startup Accelerator

Plug and Play has announcedthat they will launch a global COVID-19 Accelerator dedicated to scaling the world's most promising startups who can help address the coronavirus pandemic. The program will focus on existing technologies that can achieve massive scale, initially across three tracks: healthcare, enterprise, and supply chain. Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers The coronavirus has disrupted global supply chains and business models, transforming…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Robin Daniels Joins Matterport as New Chief Marketing Officer

Seasoned Leader to Help Fuel Company's Rapid Global Growth Matterport, the market leader for spatial data capture, announced the appointment of Robin Daniels as chief marketing officer reporting to CEO, RJ Pittman. Daniels will lead Matterport's worldwide marketing strategy at a time of rapid growth for the company. He will drive all marketing and communications initiatives globally to bring Matterport's vision to life across all channels and markets. Marketing Technology News: GIACT Issues Report on the Growing Global…

NewsCred Named a Leader (Again) in the Third Gartner Magic Quadrant for Content Marketing Platforms

Positioned highest for 'ability to execute' for the third consecutive year NewsCred, the world’s leading enterprise Content Marketing Platform solution, announced it has once again been recognized as a "Leader" in the Gartner “Magic Quadrant for Content Marketing Platforms." This marks three years in a row that NewsCred has been placed highest for "ability to execute" in the Leaders quadrant. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis “To…

Zuant Delivers Universal Access to Mobile Lead Capture with Release of Android Version

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

Sinch and Wavy Join Forces to Accelerate Innovation and Drive Growth in Latin America

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has agreed to combine with Wavy to advance innovation globally and to build a leading position in next-generation conversational marketing in Latin America and around the world. Wavy, part of Movile Group, an ecosystem of leading technology companies in Latin America, has established itself as a leading business messaging provider in the region. The company has successfully leveraged its strong position in text messaging to build a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Localogy Launches Weekly Privacy Bulletin and Privacy Council

Association’s Latest Initiatives Address Members’ Most Pressing Needs With its members facing growing concerns regarding the implications of the California Consumer Privacy Act (CCPA) and other privacy laws and guidelines, Localogy launched a new initiative in collaboration with Attorney and Data Privacy Expert James Ward. The Localogy Privacy Bulletin is a member-exclusive, weekly email publication designed to help members stay abreast of the latest trends and best practices in data privacy, empowering them to make more…

Pareteum Sees Uptick in Demand and Throughput Across Its Customer Base

Pareteum Experience Cloud Named a ‘Product of the Year Winner’ in the Recent INTERNET TELEPHONY Awards Pareteum Corporation, a cloud communications platform company, continues to deliver communications, mobility, and intelligence services for its customers and provide support to its global employee base during this unprecedented and challenging time.  Due to circumstances related to the coronavirus and the increasing need for a fully virtual workforce, Pareteum’s customers are seeing substantial growth in demand for…

ForgeRock Expands Leadership Team to Extend Success in Cloud

Renee Beckloff, VP of Cloud Success, and Sudhakar Peddibhotla, VP of Engineering, join digital identity leader ForgeRock, the leading provider in digital identity, announced the appointment of Renee Beckloff as VP of Cloud Success and Sudhakar Peddibhotla as VP of Engineering for Autonomous Identity. These strategic hires reinforce ForgeRock’s commitment to delivering the most comprehensive identity platform for customers to deepen relationships with their consumers and increase the productivity and connectivity of their…

Parks Associates: TV Antenna Usage in US Broadband Households Jumped to 25% In 2019 and is Expected to Grow More as COVID-19 Keeps Consumers…

Consumer research study finds TV antenna use has increased and predicts more widespread usage as people shelter in place New consumer research from Parks Associates finds that 25% of US broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. 360 Deep Dive: Today's Broadcast TV also reports that roughly one-half of antenna users do not subscribe to any pay-TV services, either traditional or vMVPD services. Parks Associates: Sources of TV Content The study,…

Satisfi Labs Announces AI Platform Updates to Help Sports, Entertainment and Tourism Industries Address Coronavirus-Related Questions

New, virtual COVID-19 Assistant provides on-demand answers to questions about venues' and popular locations' pandemic response Satisfi Labs, an AI-powered Knowledge Management Platform, announced its new free "COVID-19 Assistant" to give sports, tourism, and live entertainment clients the ability to answer their customers' Coronavirus-related questions in real-time on their websites. "During these uncertain times, we know it's important for our partners to be able to address pressing questions from their customers…

Cision Announces New Webinar Series: Best Practices For Brand Communications In Times Of Uncertainty

The weekly series will focus on how PR professionals are managing COVID-19 communications Cision announced it will host a new webinar series, Best Practices For Brand Communications In Times Of Uncertainty, in response to the changing landscape of the COVID-19 pandemic. Each week, Cision will partner with a variety of communications experts for a live discussion and Q&A. Speakers and themes will vary week to week, but the overall subject will remain constant: what are the latest changes impacting PR and comms…

UrbanFootprint Expands Platform to Identify Populations Most Vulnerable to COVID-19, Helping Local Authorities and Communities Better Plan…

New data helps state and local agencies, researchers, NGOs and more access and map critical data to aid in COVID-19 emergency response and mitigation efforts UrbanFootprint, the leading location intelligence and urban planning software company, launched new data allowing state and local agencies, researchers and other key stakeholders to identify the communities most vulnerable to COVID-19. Combining the latest information about COVID-19 incidence and spread with UrbanFootprint's existing built-in data and analytics,…

Cloud Contact Center Provider Raises Series B Funding to Continue Global Expansion and Growth

3CLogic announces latest round of financing for its leading cloud platform 3CLogic, a leading provider of cloud contact center solutions for ServiceNow and other major CRMs,  announced a $9.0M Series B financing led by Capitan Investment Partners and True Blue Partners, with participation from Blu Ventures, Force 3 Partners and other existing investors. The funding will be used to accelerate 3CLogic’s expansion efforts worldwide, with a special focus on Global 2000 enterprise companies engaged in digitally transforming…

Captello Releases Lead Capture Integrated Gamification Experiences to Increase Traffic and Drive Trade Show Event Leads for Exhibitors.

Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors. Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations. Exhibitors…

Cloud Contact Center Provider Raises Series B Funding to Continue Global Expansion and Growth

Latest research from Neustar reveals across-the-board growth in attacks of all sizes Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that its Security Operations Center (SOC) saw a 168% increase in distributed denial-of-service (DDoS) attacks in Q4 2019, compared with Q4 2018, and a 180% increase overall in 2019 vs. 2018. According to Neustar’s latest cyber threats and trends report, released today, the company saw DDoS attacks across all size categories…

Espressive Raises $30 Million Series B to Cement Leadership in AI for Enterprise Service Management as Demand for Intelligent Automation…

New Funding Round Led by Insight Partners to Fuel Product Innovation and Accelerate Company Growth Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), announced $30 million in Series B funding led by global venture capital and private equity firm Insight Partners with participation from Series A investors, General Catalyst, and Wing Venture Capital. Jeff Horing, co-Founder and Managing Director at Insight Partners will also be joining the Espressive Board of Directors. Espressive…