Amazon Generates Highest Return on Media Spend for Majority of Brands Selling on the Platform, Feedvisor Study Finds

Nearly Half of Brands Advertising on Amazon See at Least a 7x Return on Spend Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found…

Conexiom Announces B2B Commerce Veteran Ray Grady as President and CEO

Leading B2B automation solutions company taps experienced SaaS executive to drive next phase of growth Conexiom, the leading provider of sales order and invoice automation solutions, announces the appointment of Ray Grady as President and CEO. Following a record year for Conexiom, Grady will focus on leading the company into its next phase of growth. Brent Halverson, the incumbent President and CEO, will continue to play a key role at Conexiom as Founder, leveraging his deep domain expertise to support the company’s…

RingLead Launches New DataExchange — A Faster and Smarter Way to Tap into the Power of the World’s Leading Data Providers

Now with personalized experiences, navigation, and recommendations, as well as embedded RingLead University learning, the DataExchange makes it easier than ever for customers to discover the right data providers for their business. Nearly 90 percent of RingLead customers are using data providers from the DataExchange, with more than 1 billion contact and account records enriched and processed through RingLead’s platform to date RingLead, the leading provider of data management solutions for CRMs and MAPs, announced The…

Jacada Broadens Hyperautomation and Actionable Intelligence with Interact 12 Release

Jacada Inc., a global leader in customer service automation software, announces the recent release of Interact 12.0 – the customer service automation platform that delivers hyperautomation, powers conversational AI, personalizes multimodal experiences, and is built on a low-code, no-code robot factory. This latest release unleashes new customer analytics visualization tools to allow enterprises to battle customer service complexity and gain insights for continuous improvement of automation that delight customers and empower…

Sisense and UiPath Unleash Analytics With RPA to Accelerate Digital Transformation Through Automation

UiPath Insights Built on Sisense Delivers the Last Mile to RPA With Advanced Analytics Sisense, the world's leading analytics platform for builders, and UiPath, the leading Robotic Process Automation (RPA) software company, announced a partnership to leverage Sisense's technology platform to deliver advanced business analytics capabilities to UiPath's industry-leading RPA software platform. The two companies are the leaders in their respective categories and this partnership brings unparalleled process analytics…

New Study Finds Marketers Rate Video As the Most Effective Form of Online Marketing (64%)

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

Pixability Announces Launch Of BrandTrack, The First Software Platform That Helps Marketers Track Their Brand’s Presence On YouTube To Drive…

New product is being used by major brands, including Google, to maximize the strategic value of YouTube Pixability, the leading provider of insights and optimizations for video advertising on YouTube and Connected TV, announced the launch of BrandTrack, a software solution built to help marketers measure brand performance on YouTube and shift strategies based on what is working to drive better outcomes. BrandTrack is the first purpose-built interactive dashboard for analyzing and benchmarking brands by vertical on YouTube,…

Yelp’s New Products Help Measure Advertising Success and Consumer Behaviors and Underscore Its Commitment to National and Multi-Location…

Store Visits and Showcase Ads with new video format enable businesses to reach Yelp’s engaged audience, drive leads and better understand consumer behavior and geographic trends Yelp Inc., the company that connects people with great local businesses, announced the official release of two new products that help businesses with multiple locations better reach and understand consumers at every phase of the purchase cycle. Yelp introduced Yelp Store Visits (YSV) to measure how online activity on Yelp drives physical store foot…

iHeartMedia Expands its Spanish-Language Podcast Offering

The iHeartPodcast Network serves Hispanic audiences with a slate of iHeartRadio Original Podcasts from Enrique Santos; and inks a multi-year development, co-production, distribution and sales partnership with reVOLVER Podcasts Audio Network iHeartMedia, the leading audio company in America and No. 1 commercial podcast publisher, announced two new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. With the increasing importance and size of the U.S. Hispanic…

Shutterstock Appoints Stan Pavlovsky as Chief Executive Officer and Names Jon Oringer Executive Chairman

Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced that the Board of Directors (the "Board") has appointed Stan Pavlovsky, currently President and Chief Operating Officer, as Chief Executive Officer. He will also join the Board of Directors. Jon Oringer, currently Chief Executive Officer, will be Executive Chairman of the Board. These changes are effective April 1, 2020. "This is an ideal time to name…

Hyperlink InfoSystem Positioned as Leader In App Development, AI Development and Salesforce Development

The world is moving so fast and people have no time to do their routine works manually. Maintaining a business is not as much easier or harder in this modern world. Technology is helping the society to use the time effectively and avoid such manual work to operate as a digital process. Technologies have been getting into the game like mobile applications, artificial intelligence, IoT and so on and the fact is that these are portable to use, no external person is required to look at the work. The reason behind the requirement…

New Partnership Expands Data-Centric Portfolio

BIS, creator of Grooper, the leading software platform for discovering and transforming unstructured data into actionable information, announces a partnership with ImageNet Consulting, Inc., a top ten nationwide Laserfiche provider. This partnership was formed to add data integration to intelligent document workflows. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Intelligent Document Classification and Data Integration The enterprise content services market now has a new…

Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…

DNA Selects And Deploys Affirmed Networks As Foundation For New 5G NSA And SA Solution

Finnish Mobile Operator Deploys Affirmed's Virtualized Architecture for Fast, Reliable 5G Connectivity Capable of Delivering New Services and Rich Customer Experience to Residential and Enterprise Customers Affirmed Networks, the leader in the virtualization of mobile networks, announced that it has been selected by DNA, one of the leading telecommunications providers in Finland, to replace its legacy network infrastructure. Affirmed's fully virtualized, web-scale, cloud-native solution will serve as the foundation for all…

InsightSquared Integrates With LinkedIn Sales Solutions to Provide Deep Visibility Into Sales Navigator Analytics

Out-Of-The-Box Insights Help Sales Organizations Analyze Linkedin Sales Navigator Impact on Sales Execution InsightSquared, the leading provider of revenue intelligence solutions, announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared's revenue intelligence software. Joint customers can now leverage InsightSquared to get deep visibility into how their reps are using LinkedIn Sales Navigator and identify additional opportunities to…

Agiloft Marks Banner Year with 134% Increase in New Sales in 2019

CLM software provider continues strong performance with development of its new AI Core, Agiloft Summit, and new CCLM methodology Agiloft, the global standard in contract and commerce lifecycle management, announced five consecutive years of business growth, achieving a 134% increase in new sales, and a 56% increase in overall company headcount. Agiloft also grew its implementation team by 125% and its sales team by 45%. "This was a pivotal year for Agiloft as we continued our strong growth, launched our AI Core, and…

Teradata Earns Top Ranking in “Current Offering” Category and Named a Leader in Data Management for Analytics Evaluation

Teradata announced that Forrester Research has named the company a Leader in "The Forrester Wave: Data Management For Analytics, Q1 2020," written by principal analyst Noel Yuhanna, on February 12, 2020. Forrester analyzed and scored the top vendors in the Data Management for Analytics market according to 25 criteria, giving Teradata the highest score in the Current Offering category. Forrester’s positioning of Teradata in the Data Management for Analytics wave evaluation is based on the company’s Vantage platform,…

Druva Expands Presence in DACH Region

Extended Channel Program and New Regional Leadership to Support Growing Demand in European Market Druva, Inc., the leader in Cloud Data Protection and Management, announced it is answering the demand for an expanded presence in the DACH region, with the introduction of an extended channel program and new regional leader, Bernd Wachtler. “In today’s business world of exponential data growth and privacy regulations, like GDPR, robust data protection has become one of the most pressing concerns of every business in…

Aviso Names Former Top Salesforce Einstein Researcher As Chief Data Scientist

Company Also Taps Industry Veteran as Chief Customer Officer Aviso, the pioneer in AI-powered sales guidance and forecasting, announced the appointment of veteran artificial intelligence and machine learning researcher Joy Mustafi as Chief Scientist. The former Principal Researcher for Salesforce's Einstein platform will leverage his decades of experience to help Aviso customers accelerate deal-closing and expand revenue opportunities. Ranked as one of India's 10 top data scientists by Analytics India Magazine, Mustafi…

Cloud Pathfinder Consulting’s CEO Joins the Board of Merivis to Help Veterans Find Good Jobs as Salesforce Administrators

Leading Veterans Service Organization (VSO) Adds Jesse Grothaus to its Board in Recognition of his Commitment to Veterans and his Successful Salesforce Consultancy Cloud Pathfinder Consulting (CPC), a national consulting firm enabling clients to fully harness the capabilities of Salesforce customer relationship management (CRM) software tools, announced today that CEO Jesse Grothaus has joined the board of directors of Merivis, a non-profit, volunteer-driven veterans' service organization that focuses exclusively on…