Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Genesys (Customer Service), Brainito (Marketing Automation), GroundTruth (Location Data), Oracle (Email Marketing), CampTek (Chatbot).
Genesys Survey Finds Nearly 50% of Consumers Feel Companies Lack Empathy When Delivering Customer Service
It’s a more efficient but somewhat impersonal world when it comes to customer service, according to a new survey sponsored by Genesys®, the global leader in cloud customer experience and contact center solutions. Genesys gauged the sentiments of 5,000 adults in six countries: Australia, Germany, Japan, New Zealand, the United Kingdom (U.K.) and the United States (U.S.). While a majority (71%) believe that customer service has become more personalized in the last five years through the use of technology, nearly half (48%) still note a distinct lack of compassion in their treatment.
Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and resources provide businesses of all sizes information, tips, and resources on how to leverage the DIY economy to not only save money on marketing efforts but also yield mind-blowing results.
GroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns
GroundTruth, the leading location technology company, announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. With this integration, customers can manage their listings within the Yext platform and utilize GroundTruth’s proprietary Blueprints™ mapping technology to identify and target customers with tailored ads and offerings.
Oracle Responsys continues industry leadership, scoring highest in strategy category and achieving the highest possible score in the artificial intelligence, analytics, and vertical capabilities criteria. Oracle today announced that it has been recognized as a Leader in the Forrester Research, Inc. May 2020 report, The Forrester Wave™: Email Marketing Service Providers, Q2 2020.
CampTek Software the leader in Robotic Process Automation(RPA) announced today that it has successfully completed the rollout of its AI and ML cloud- based InvoiceBot Solution. Until now, most invoice processing approaches have been piecemeal and are not always comprehensive. Because there is no standard way of setting up invoices, they can be complex and varied depending on the source. Therefore, an Intelligent Document Platform is needed. InvoiceBot extracts meaningful data from an invoice, with 100% accuracy regardless of its structure or format. Once it has this data, InvoiceBot will take the data and enter it into any software application. InvoiceBot combines the most reliable and robust approaches to effectively process invoices.