Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Pirate Labs (Email Marketing), 6sense (ABM), Adobe (B2B commerce), Optimizely (Customer Experience), The Yes (E-commerce).
Pirate Labs has launched its latest product, ahoy!, a SaaS email marketing solution designed for ecommerce businesses to sell more while doing less. Available to Shopify and Shopify Plus stores, ahoy! makes it easy to send campaigns containing the right products to the right customers at the right times. ahoy! users can easily create, send, and manage beautifully-designed, responsive emails themselves, or they can opt for a more collaborative approach with the Matey managed email services program.
6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences
6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences.
Adobe today announced that it has been positioned as a Leader in two recent eCommerce reports from Forrester Research Inc. — “The Forrester Wave™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave™: B2B Commerce Suites, Q2 2020.” Adobe was one of 13 vendors in the B2B Wave and 10 vendors in the B2C Wave that were evaluated on their Strategy, Current Offering and Market Presence.
Optimizely, the world’s leader in progressive delivery and experimentation, announced that its free feature flagging plan for development teams, Rollouts, now also includes A/B testing and feature configuration. This more comprehensive solution continues to be available as the free tier in Optimizely’s enterprise Full Stack platform. With the new, enhanced Rollouts plan, teams have a single set of development tools at their fingertips combining feature flags and Optimizely’s industry-leading experimentation capabilities to build, iterate, and ship new features safely, quickly, and with confidence to meet customer experience and business metrics.
E-commerce veteran Julie Bornstein and technical co-founder Amit Aggarwal, announce the launch of The Yes, a next gen shopping experience poised to redefine the architecture of e-commerce and the way people buy. Leveraging a sophisticated algorithm powered by each individual’s choices and human instincts around personal style, The Yes uses computer vision and machine learning to encode fashion and create a new consumer experience tailor-made for each user. The Yes is intelligent shopping, building a store around each customer and continually learning and adapting the shopping experience, so it gets better over time.