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EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Account-Based Marketing Programs

EverString, the leading marketing and sales intelligence software company, and Terminus, the leader of the account-based marketing movement, announced a fully functional integration of their platforms. The integration allows B2B marketers to identify and segment target accounts within EverString and then engage those accounts by adding them to an account-based advertising campaign on the Terminus ABM platform. Marketers can measure account engagement using Terminus' account-based web analytics. The…

Kartra Offers an Artificial Intelligence-driven Sales and Marketing Platform for $1 Trial

The All-In-One Sales and Marketing Platform Connects Everything a Small Business Needs Propelled by the need for an affordable All-In-One Sales and Marketing Platform Kartra celebrates the launch of the world's first software to feature artificial intelligence for small business with a limited time $1Trial offer. This one-of-a-kind software levels the playing field for SMB's to utilize the same powerful marketing techniques used by some of the largest companies in the world. Users create pre-built, drag and drop…

Blue Canoe Announces Strategic Hires in Sales, Marketing and Machine-Learning Science

Blue Canoe Adds Senior Leaders to Fuel Growth for Mobile App That Helps Businesses Improve Sales, Customer Support, and Engineering Effectiveness Blue Canoe, an artificial intelligence (AI) B2B startup that helps non-native English speakers improve their pronunciation and business communication, announced the expansion of its team. New senior leaders are Michael Rawding as Vice President of Global Business Development, Penny Williams as Vice President of Marketing, and Xiaoyun Wang, Ph.D. as a distinguished Speech and…

Cisco Announces New Chief Sales and Marketing Officer and New Chief Customer Experience Officer

Gerri Elliott and Maria Martinez Join Cisco  Cisco announced that Gerri Elliott has been named Executive Vice President and Chief Sales and Marketing Officer, and Maria Martinez will serve as the company's Executive Vice President and Chief Customer Experience Officer. Elliott and Martinez will join Cisco's executive leadership team and serve as executive officers of the company. Also Read: Need for Data Orchestration for Contextualizing Customer Experience New EVP and Chief Sales and Marketing Officer As chief…

Vidyard Expands Personalized Video and Video Messaging Solutions for Marketing, Sales, Customer Support

New Capabilities Help Marketing, Sales and Customer Support Teams Deliver Personalized Customer Experiences Proven to Boost Audience Engagement Vidyard, the leading video platform for business, unveiled its latest product enhancements to help marketing, sales, and customer support teams drive greater engagement through highly personalized video experiences. With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video…

Email Signature Marketing: 10 Tips on How to Drive Leads, Increase Sales and Boost Your Social Following

Despite the rapid growth of social media and technologies, email remains one of the most effective marketing channels. According to a research conducted by the Direct Marketing Association and Demand Metric, email has a median ROI of 122% which is four times higher than other marketing formats such as paid search advertising or social media. The Power Of Email What makes an email such a powerful tool in the hands of marketers and sales reps? Email is one of the few marketing channels that do not depend on a third…

Mobile Marketing Leader Adikteev Expands Sales and Account Management Teams

Former Remerge, Taboola, and Bluestacks Talent Prepare Company for Further Growth Adikteev, a leading mobile marketing platform, announced that its sales and account management teams have grown with the addition of Gary Bartlett, vice president of sales, EMEA, Ela Krief, mobile performance evangelist, Nai Saeturn, vice president of sales, Americas, and Dimitri Souffan, director, business development, West, and Scott Rappaport, head of account management. Barlett and Krief will be based out of the Berlin, Germany office,…

Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration

New Integration Enables Notifications In Real-Time Marketo, Inc, the leading provider of engagement marketing software and solutions, announced a partnership with Slack, to empower Marketo users to communicate and collaborate effectively to engage their customers at the right time. "Buyers expect businesses to respond to them in the moment. Today's enterprises are searching for solutions that will give them the competitive edge and allow them to engage with customers instantly," said T.K. Kader, group vice president of…

Leading MSP Sales and Marketing Solutions Provider, Mindmatrix Partners with HTG for 2018

The MSP-Centric Sales and Marketing Enablement Platform Provider Will Be Gold Partner for All 2018 Events Mindmatrix Inc., the Pittsburgh-based leading PRM Software provider, will be participating in the HTG Peer Group Q1 Meetings to be held in Pointe Hilton Squaw Peak Resort, Phoenix, AZ from Jan 29 – Feb 2. Recently acquired by Connectwise, HTG is a leading Consulting, Coaching and Peer Group Organization for the Technology Service Provider Ecosystem. HTG Peer Group meetings are one of the most sought-after MSP…

EverString Data Platform Unveiled for Greater Agility in B2B Marketing, Sales, and Ops

Everstring's Data Platform Will Solve the Problems Arising from Bad Data Flowing into Machine Learning and Analytics Systems or Directly to Front-Line Sales and Marketing Users Leading B2B predictive analytics and sales intelligence platform, EverString, launched the EverString Data Platform. The Platform would set a new standard for clean, reliable data that is constantly refreshed, improved, and expands, in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams…

Sales Reps Are Embracing Marketing Tactics (And It’s Working)

Historically, marketing and sales have been siloed in two different arms of a company. Marketing was focused on establishing relationships with potential customers, while sales was concerned with closing leads. Marketing tried to understand and target its customers through data, while sales would often only reach out to prospects and clients when they needed to sell something. All of that is changing though, as SaaS subscription models call for a sales rep to resell a product year over year to customers. One of the…

Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media

"The lines between content marketing and sales enablement are blurring daily, but a piece of sales enablement material should bridge the customer’s marketing to sales experience. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of an inbound marketing agency? As Vice President of Sales and Marketing, my role involves leading SmartBug’s sales, marketing, and brand strategy; extending the company’s leadership among the HubSpot partner ecosystem; and providing a…

Jahia Bridges Digital Marketing Solution with Salesforce Sales Cloud for Reinforced Lead’s Data and Context Accuracy

Jahia Announces the Release of a Bi-Directional Connector to Salesforce, Allowing Lead Update/Creation in the CRM Solution and Visitor's Profile Enrichment in Its Marketing Factory Solution Jahia Solutions Group, vendor of the most advanced open source Digital Experience Platform announced the release of a bi-directional Salesforce connector. This new connector allows a lead to be created/updated in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce. A 10-minute demo video…

Brainshark’s Chief Readiness Officer to Discuss Sales Coaching Best Practices at CEB Sales and Marketing Summit

Sales Enablement Leader to Also Give Attendees a Sneak-Peek Demo of Upcoming AI Innovations for Its Video Coaching Solution Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its Chief Readiness Officer, Jim Ninivaggi, will be a featured speaker at the CEB Sales and Marketing Summit, occurring Oct. 17-19, at The Cosmopolitan of Las Vegas. The event – designed to help companies better adapt to critical changes facing B2B sales teams today – will draw more than 1,200…

Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting for the Neustar MarketShare DecisionCloud digital enablement platform, the telecom enterprise will be able to understand and optimize its marketing and ad campaigns across Belgium. Neustar offers a range of solutions and services for website performance and fraud detection. Neustar MarketShare DecisionCloud is a robust, next-gen marketing…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like CGI-created personalities appear on popular platforms, it’s more difficult and tedious than ever to sift through the noise. It’s a better time than ever to integrate Artificial Intelligence (AI) into Influencer Marketing. The business value of AI is well-documented — Gartner estimates…

SecurityGate.io Announces New Chief Marketing Officer and Plans for Expanding Across Texas

SecurityGate.io, an integrated risk management platform for critical infrastructure, and the leader in automating cyber security risk assessments for companies who depend on industrial control systems, announces Matt Wilbanks as the company's Chief Marketing Officer. Wilbanks will be responsible for global go-to-market strategy and marketing activities, and as a key member of the leadership team, developing the company's over-all strategic vision. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of…

Tencent and United Nations Announce Global Partnership to Hold Thousands of Conversations Online Through Platforms Including Voov Meeting…

 Tencent and the United Nations (UN) today announced a new and innovative global partnership for the UN's 75th anniversary, which will host thousands of online conversations through VooV Meeting (international version of Tencent Meeting), WeChat Work and Tencent Artificial Intelligence Simultaneous Interpretation (Tencent AI SI). This partnership means that amid the coronavirus pandemic, the largest global dialogue to date will be conducted with the technical support from one of the world's largest Internet services and…

New Accenture Research Finds Leaders and Employees Hold Differing Views on Progress Toward Equality

Cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment   A significant gap exists between the way leaders and employees view progress toward equality in their organizations, according to new research from Accenture. Closing the gap will yield substantial benefits for companies and their employees. The report, “Getting to Equal 2020: The Hidden Value of Culture Makers,” which includes research across 28 countries, found that organizations are at an inflection…