Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration

New Integration Enables Notifications In Real-Time Marketo, Inc, the leading provider of engagement marketing software and solutions, announced a partnership with Slack, to empower Marketo users to communicate and collaborate effectively to engage their customers at the right time. "Buyers expect businesses to respond to them in the moment. Today's enterprises are searching for solutions that will give them the competitive edge and allow them to engage with customers instantly," said T.K. Kader, group vice president of…

Leading MSP Sales and Marketing Solutions Provider, Mindmatrix Partners with HTG for 2018

The MSP-Centric Sales and Marketing Enablement Platform Provider Will Be Gold Partner for All 2018 Events Mindmatrix Inc., the Pittsburgh-based leading PRM Software provider, will be participating in the HTG Peer Group Q1 Meetings to be held in Pointe Hilton Squaw Peak Resort, Phoenix, AZ from Jan 29 – Feb 2. Recently acquired by Connectwise, HTG is a leading Consulting, Coaching and Peer Group Organization for the Technology Service Provider Ecosystem. HTG Peer Group meetings are one of the most sought-after MSP…

EverString Data Platform Unveiled for Greater Agility in B2B Marketing, Sales, and Ops

Everstring's Data Platform Will Solve the Problems Arising from Bad Data Flowing into Machine Learning and Analytics Systems or Directly to Front-Line Sales and Marketing Users Leading B2B predictive analytics and sales intelligence platform, EverString, launched the EverString Data Platform. The Platform would set a new standard for clean, reliable data that is constantly refreshed, improved, and expands, in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams…

Sales Reps Are Embracing Marketing Tactics (And It’s Working)

Historically, marketing and sales have been siloed in two different arms of a company. Marketing was focused on establishing relationships with potential customers, while sales was concerned with closing leads. Marketing tried to understand and target its customers through data, while sales would often only reach out to prospects and clients when they needed to sell something. All of that is changing though, as SaaS subscription models call for a sales rep to resell a product year over year to customers. One of the…

Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media

"The lines between content marketing and sales enablement are blurring daily, but a piece of sales enablement material should bridge the customer’s marketing to sales experience. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of an inbound marketing agency? As Vice President of Sales and Marketing, my role involves leading SmartBug’s sales, marketing, and brand strategy; extending the company’s leadership among the HubSpot partner ecosystem; and providing a…

Jahia Bridges Digital Marketing Solution with Salesforce Sales Cloud for Reinforced Lead’s Data and Context Accuracy

Jahia Announces the Release of a Bi-Directional Connector to Salesforce, Allowing Lead Update/Creation in the CRM Solution and Visitor's Profile Enrichment in Its Marketing Factory Solution Jahia Solutions Group, vendor of the most advanced open source Digital Experience Platform announced the release of a bi-directional Salesforce connector. This new connector allows a lead to be created/updated in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce. A 10-minute demo video…

Brainshark’s Chief Readiness Officer to Discuss Sales Coaching Best Practices at CEB Sales and Marketing Summit

Sales Enablement Leader to Also Give Attendees a Sneak-Peek Demo of Upcoming AI Innovations for Its Video Coaching Solution Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its Chief Readiness Officer, Jim Ninivaggi, will be a featured speaker at the CEB Sales and Marketing Summit, occurring Oct. 17-19, at The Cosmopolitan of Las Vegas. The event – designed to help companies better adapt to critical changes facing B2B sales teams today – will draw more than 1,200…

Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting for the Neustar MarketShare DecisionCloud digital enablement platform, the telecom enterprise will be able to understand and optimize its marketing and ad campaigns across Belgium. Neustar offers a range of solutions and services for website performance and fraud detection. Neustar MarketShare DecisionCloud is a robust, next-gen marketing…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…

Mobile CRM: Definitions and Industry Trends

A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your customers and potential customers in real-time. All thanks to a mobile CRM app that helps your Sales-force work smarter and faster. With a mobile CRM application, you can update, synchronize and share information with all the departments in the company. With mobile CRM, you can access your business data on the go. In simple words, a mobile…

FMG Suite Adds New AI-Powered Content and Announces Record Business Growth

FMG Suite, LLC, a private San Diego-based company delivering the leading cloud-based marketing automation platform for financial service professionals, announced the addition of Curator™––an artificial intelligence-powered engine––to its content library. With this addition and other planned product enhancements in 2020, FMG Suite is poised to continue its solid growth trajectory. In the last four years, the company added thousands of financial service professionals as customers, executed Enterprise License Agreements with…

CommentSold And Lightspeed Partner To Offer Brick And Mortar Boutique Retailers Access To A New Selling Channel

CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth. This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market. Marketing Technology News: YRC Worldwide Launches New Industry-centric…

Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management

As We Enter Into a New Decade, Sales Leaders See Light at the End of the Tunnel With Proactive Relationship Management Delivering AI Solutions for Modern Organizations Spiro released a new infographic created by a leading industry analyst group to explain why sales leaders should  look at the emerging proactive relationship management product category. The infographic, Not Your Father's CRM: An AI-Powered Platform for Proactive Insights “It’s the worst kept secret in sales that everyone hates CRM, from sales reps all…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

ListenFirst’s State of Social Report for Hospitals Reveals Top 10 U.S. Hospitals and Children’s Hospitals on Social Media

Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital Claim Top Spots ListenFirst, the most comprehensive social analytics solution, released a report on the State of Social 2020: Hospital Networks, including a ranking of both the Top 10 U.S. Hospitals and the Top 10 U.S. Children's Hospitals by social engagement. The report documents the social media efforts of 1,033 hospitals and is designed to give healthcare marketers tactical advice on how to better connect and engage with their communities on social…

YRC Worldwide Launches New Industry-centric Sales Verticals

New strategic focus expands key sales verticals, emerging sales markets, and sales team growth YRC Worldwide has announced the next phase of its Enterprise Transformation by expanding its industry-focused sales strategy into three new industry-focused sales verticals. These are: (1) manufacturing, automotive and energy; (2) retail, consumer goods and ecommerce; and (3) healthcare and life sciences. The depth and longevity of YRCW’s expertise in these verticals align with its stated long-term strategy of…

Weyland Tech’s AtozGo Food Delivery Service Surpasses 86,000 Customers and 16,600 Daily Deliveries

Weyland Tech, a leading global provider of mCommerce platform-as-a-service (PaaS), eCommerce managed services and fintech solutions, reported that its AtozGo local food delivery service in Jakarta, Indonesia, has reached a registered customer base of 86,000 mobile users generating 16,600 orders per day. This milestone has been achieved only seven months since the inaugural launch of AtozGo in July of last year, with the number of AtozGo users increasing 74% from the last updated figure of 49,500 announced in November.…

Movius Announces MultiLine for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Click-to-call, click-to-text client conversations through MultiLine with automatic logging inside Salesforce CRM unlocks productivity, fosters deeper client relationships and powers communications data insights Movius, an emerging leader in cloud-based secure mobile communications software, today announced it has launched MultiLine for Salesforce on Salesforce AppExchange, empowering sales professionals, financial advisors, insurance agents, wealth and relationship managers and more to automatically capture client…

Gymshark Selects Radial to Support Expansion in United States and Canada

Radial and Gymshark collaborate on fulfillment to deliver seamless 'customer-first' experiences Radial, the leader in omnichannel commerce technology and operations, announced that leading conditioning brand Gymshark selected Radial's eCommerce fulfillment and transportation solutions to deliver world-class service and order fulfillment to U.S. and Canadian customers. One of the fastest growing UK retailers, Gymshark is rapidly expanding across borders. Following a successful partnership during the 2019 holiday season in…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…