Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights
Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Merkle (B2B Marketing), Zendesk (CRM), Gong (Sales Intelligence), Agillic (Marketing Automation), and Walmart (E-commerce).
Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions.
UJET Inc., the ultra-modern cloud contact center platform for customer-centric enterprises, announced it is extending its partnership with Zendesk, Inc. by making its all-in-one contact center solution available on the Zendesk Marketplace. By joining the marketplace as a Zendesk Talk Partner, UJET makes it even easier for Zendesk partners to deploy UJET preconfigured with Zendesk connectors so customers can seamlessly integrate UJET’s real-time data and patented Smart Actions into its contact center technology stack.
Gong, the revenue intelligence platform leveraging artificial intelligence to go beyond traditional CRM and transform revenue teams, announced it has acquired Vayo, an Israel-based startup specializing in data analytics for sales teams. With the acquisition the entire Vayo team joins Gong, adding firepower to Gong’s award-winning data analytics capabilities. The terms of the deal were not disclosed.
Plantorama, Denmark’s largest garden centre offering plants, pets and interior design, has chosen to partner with marketing software company Agillic. Their new marketing automation software will enable them to unleash the next level of data-driven and personalised communication.
Walmart is launching a new membership program that brings together in-store and online benefits to save customers money and time like no other retailer can: Walmart+. Walmart+ uses the company’s unique assets to make life easier for busy families. Along with the power of its online presence, Walmart+ has the reach of more than 4,700 stores, including 2,700 stores that offer delivery as fast as same day. Members will receive unlimited free delivery from stores, fuel discounts and access to tools that make shopping faster for families. Membership will be available to all customers on Sept. 15. It will cost $98 a year or $12.95 a month and includes a 15-day free trial period. In the future, the company will leverage its wide-ranging strengths to add additional benefits for members in a variety of services and offerings.