Digital Turbine and AccuWeather Partner to Scale its Weather App and Content Globally

Global Partnership Leverages Digital Turbine’s One-Stop Platform for App Distribution, Audience Development and In-App Monetization 

Digital Turbine, Inc. and AccuWeather, the proven leader in weather forecast accuracy, today announced a multiyear partnership leveraging Digital Turbine’s full ad-stack across three areas: app distribution, audience development and in-app monetization solutions. Digital Turbine is to be the preferred global distributor of AccuWeather apps for native on-device inventory. Additionally, AccuWeather’s portfolio of weather and weather-related content will be a preferred source for editorial placements within Digital Turbine’s Content Media Solutions. To support AccuWeather’s monetization goals, Digital Turbine’s ad mediation and brand demand on both iOS and Android devices strategically expand the partnership. App distribution is set to launch in Q2 2022.

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“Digital Turbine is a valued partner, and we are thrilled to not only expand our app distribution partnership but also to expand into new areas at this time given the great reception to and popularity of our newly designed award-winning Android app,” said Steven R. Smith, AccuWeather President. “With the recently acquired and combined companies, Digital Turbine’s three-pronged approach creates a growth flywheel and drives even greater opportunities for us to increase our reach while allowing us to expand into new areas, such as greater audience engagement and monetization. We are excited to take this next step together with our Digital Turbine partnership.”

“AccuWeather is a trusted source for weather data, weather-related content and forecasting services around the world,” said Matt Tubergen, EVP of Partnerships at Digital Turbine. “We are excited to build upon the strong foundation we have set and help extend their carrier and OEM strategy. We are also excited to see our consolidated solutions across both our On-Device Media Solutions and App Growth platform come together in tandem to provide explosive growth for a partner like AccuWeather. Our platform delivers unmatched global distribution and monetization for large companies such as AccuWeather.”

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