Apple and Salesforce Join Forces to Deliver the Best Business Experiences

The Collaboration Seeks to Usher in a Plethora of Powerful Business Applications and Customer Experiences

Global CRM leaders Salesforce and Apple’ iOS are collaborating. Salesforce is already redesigning its iOS application to provide an enhanced experience for its users. Salesforce wants to optimize its application to better suit the native mobile platform –add new features and launch powerful business applications.

The partnership will also facilitate Salesforce developers to develop their own native applications. These companies are making provisions for software developers to do so by-

• Releasing a brand new SDK to develop native applications on iOS
• Publishing an iOS development course on Trailhead

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Tim Cook, Apple’s CEO, said, “We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad. With the powerful combination of iPhone, iPad, and iOS — the best hardware and software for business — together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”

Marc Benioff, chairman, and co-CEO, Salesforce said “With this partnership, we’re bringing together the world’s number one CRM platform with iPhone and iPad, the world’s best devices for business. Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.”

Initially, the companies will start working on the key areas mentioned below:

Salesforce is building iOS theistic applications

Salesforce is redesigning its applications and developing newer ones to give newer experiences exclusively to iOS users. Furthermore, Apple’s features such as Siri Shortcuts, Face ID, Business Chat and more will merge seamlessly in Salesforce applications. The collaboration will launch ‘The Trailhead Mobile Application’ for the first time. This is great news for the developer community as learning Salesforce application development becomes increasingly on-the-go. Lastly, upgraded Salesforce applications will also cater to smaller businesses and resolve specific enterprise needs.

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Bolstering the arsenal for Salesforce developers

Swift, Apple’s brilliant programming language is going to connect better with Salesforce developers. Apple and Salesforce will be deploying a first-ever Salesforce SDK exclusively adaptive to Swift. The development will happen on Salesforce’s powerful ‘Lightning Platform’ ensuring the addition of multiple iOS business applications in the App Store.

Focus on developer empowerment  

Both the companies believe in enabling fair access to technology for developers irrespective of their experience or educational background. The belief is based on the fact that critical assets like developers should be ready to perform and undertake jobs of not just today but also of tomorrow. Get Started with iOS App Development Trail is Apple’s initiative to teach almost everybody, how to build native iOS apps by leveraging Apple’s programming languages.

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