Atento renews its organization with three new appointments that strengthen its strategy, including new CFO
- Atento reorganizes its regional structure switching from five regions to three to optimize the efficiency of its operations and improve proximity and service to its customers.
- Sergio Ribeiro Passos has been named the Company’s new CFO to continue promoting and strengthening Atento’s financial position.
- Dimitrius Oliveira takes on the position of President of Atento’s South America Region, after having been responsible for Atento Brazil since 2018, and now expands his responsibilities to Argentina, Chile, Colombia, Peru and Uruguay, to promote the growth of the Company in these markets.
- Cathrine Jooste increases her responsibilities as CCO and Regional Director of the North America Region, a position from which she will direct activities in the US and Mexico.
- Jose María Perez-Melber continues as Regional Director of EMEA.
Atento S.A., one of the largest providers worldwide and the leading company in customer relationship services and business process outsourcing (CRM / BPO) in Latin America, has announced three new appointments to strengthen Atento’s position in the industry and to continue supporting its growth strategy in key markets. In order to optimize efficiency in Atento’s management, the organization will switch from having five regions to three: North America, South America and EMEA. In this regard, Atento has appointed Sergio Ribeiro Passos as the new CFO of Atento, Dimitrius Oliveira as the new President of the South Region and Cathrine Jooste as Regional Director of the North Region.
Carlos López-Abadía, Chief Executive Officer of Atento comments that “in their new positions, and thanks to their extensive experience and knowledge of the company, these three appointments will continue to implement improvements in Atento’s business in our three key regions, guaranteeing the same vision and approach to customers, while ensuring the best CX service suited to the needs of each market and industry. At the same time, this new structure will allow us to continue to improve efficiencies with a better ongoing cost structure. I am sure that, in their new positions, these leaders will play a fundamental role in reaching our commercial and financial goals, adding value to both shareholders and customers. Likewise, at Atento we are very grateful for the work and dedication that Jose Azevedo has dedicated to the company in recent years and for his great contribution”.
To reinforce this reorganization, Atento has announced the appointment of Sergio Ribeiro Passos as Chief Financial Officer of the Company. Passos, 55 years old, who replaces Jose Antonio de Sousa Azevedo who left the Company on June 9, 2022, will also form part of the Company’s Executive Committee.
Before joining the Company, Passos holds over 24 years of experience as a CFO at different companies within the customer experience sector, including Teleperformance, G4S and Tecnología Bancaria SA. For the past three years, Passos has worked at Atento Brazil as CFO and corporation as FP&A strategy Director, where he has performed his duties with great success, helping to implement financial and business development strategies in the region that have generated value for all Atento stakeholders.
“It is an honor to take on this new professional challenge, and to carry on improving our growth trajectory and fulfilling Atento´s goals and vision”, said Passos. “We look forward to the coming years with optimism, to continue to build a stronger more efficient Atento serving better all our stakeholders.”
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The appointment of Dimitrius Oliveira as the new President of the company’s South America Region means that in addition to Brazil, he will be in charge of operations in the five countries in which Atento operates in South America, a strategic region of great relevance for the business. In his new position, Oliveira, chosen for his deep experience in the CX sector, will have the mission of expanding Atento’s performance as a strategic partner for companies that face digital transformation processes and that place the customer at the center of their strategy. In addition, he will consolidate the One Atento culture, in which the Company works as a single, global team.
Dimitrius Oliveira has more than 20 years of experience, during which he has worked in the technology and services industry, leading the sales, after-sales and operations areas in multinational companies such as Avaya, Ericsson, Nokia, Siemens, Genesys and Contax. In 2017, he was appointed as Vice President of Operations at Mutant, formerly Genesys Prime. Before joining Mutant, Oliveira was Atento’s global commercial director and, following that, multi-sector vice president of the company in Brazil. He returned to Atento in June 2018, this time as Brazil’s CEO, to strengthen the Company’s leadership position in the country.
“I feel honored by the opportunity to lead the operations in the South Region, working with a group of committed professionals, as well as adding value for our clients in an increasingly digitized business environment, including the best practices from other markets to those we have already implemented in Brazil“, said Dimitrius Oliveira.
Following her successful performance as CCO and Regional Director of Atento USNS (US and nearshore), Jooste now takes responsibility for managing the entire North America region, which also includes Mexico. With more than 20 years of experience in the world of technology and consulting, she will be responsible for leading the implementation of Atento’s business strategies in both markets to guarantee the achievement of the Company’s objectives and continue to increase Atento’s presence in this region. Thanks to her in-depth knowledge of client CX needs and Atento solutions, Jooste’s appointment will be a lever for strategic growth, providing added value and growth to both the organization and its clients.
Before joining Atento, Jooste worked as the Microsoft Offering General Manager at DXC Technology. Previously she has held positions at Computer Sciences Corporation (CSC), Cognizant Technology Solutions, Systems West Computer Resources, Avanade and Accenture, always working to build and grow her teams successfully within different global commitments with clients. Jooste holds a Bachelor’s of Science in Business Administration and Information System Management from the University of Florida.
“The customer experience industry is constantly expanding and evolving with its multifaceted characteristics, and there is a need to meet the expectations and priorities of customers, which are continually changing and advancing,” said Jooste. “This moment presents a great challenge, to contribute my knowledge within the sector and to continue strengthening Atento’s position within my new role. With this reorganization we are reinforcing our nearshore capabilities to constantly improve the service we provide to our US and global customers, facing new challenges together.”
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