Integration Automates Purchasing and Analysis of Linear TV alongside CTV and Other Programmatic Advertising

CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables CoreDirect agency and brand clients to efficiently buy and analyze linear and CTV advertising together, along with other forms of programmatic advertising including addressable, mobile, video, display, native, and social.

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Founded in 1992, CoreMedia is the leading advertising software technology firm for direct response agencies and advertisers that use the company’s platform to plan and purchase inventory on linear TV, print and radio.

“Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,”

“Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker.

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“Now they can place CTV buys on Simpli.fi’s platform and the resulting spend and impression data get funneled into our system in near real time. Our clients can avoid all the manual work to bring together results from linear and digital media because the API integration provides a single view of all media channels.”

With the new integration, CoreMedia clients can reach their desired audiences on digital platforms locally or nationwide based on consumer demographics, purchase behavior, financial profile, interests, online browsing behavior, location intelligence and much more.

“Our partnership with Simpli.fi is a natural fit that not only expands our omnichannel initiatives but, more importantly, enables our clients to achieve greater returns on each media dollar spent,” said DeKraker.

Through Simpli.fi, advertisers can access high quality CTV inventory from publishers including A&E, Hulu, CBS Interactive, Discovery, HGTV, History, Lifetime, Pluto TV, TLC Travel Channel and many more.

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