The world’s most innovative brands in media, entertainment, retail, and technology lean on Alida as their trusted CX provider

Alida, a leader in experience management, announced its high-performing Q4 2022 with strong product innovation, customer growth, and expansions. Top global organizations in retail, media & entertainment, and technology selected Alida as their Customer Experience (CX) provider, joining brands like Adobe, Groupe SEB, HBOMax, J.Crew, Spectrum Brands, and XFL. Alida has helped them access their most engaged customers, gather reliable feedback, and drive profitable business growth amidst a challenging year.

Alida continues to see significant increases in gross revenue, achieving a 20%+ Q4 growth rate. Last quarter, the company saw over 100 global organizations choose Alida through new partnerships, expansions, or renewals. Companies are investing in Alida’s Community solution as the foundation of their CX strategy which contributed to approximately 70% of its annual revenue. Looking to create stronger collaborative relationships with their customers through the power of Community, a multinational insurance company and an international automotive corporation closed $1.32 Million and $780,000 deals with Alida, respectively.

Marketing Technology News: 4 Ways to Adjust Your Event Marketing Strategy to Ensure Success

“With the threat of a recession, budgets are tightening and consumers are far more selective with their dollars. Customer experience solutions that prioritize community will be the best competitive advantage to enable companies to thrive”

“With the threat of a recession, budgets are tightening and consumers are far more selective with their dollars. Customer experience solutions that prioritize community will be the best competitive advantage to enable companies to thrive,” said Ross Wainwright, CEO at Alida. “We are seeing more brands invest in Alida’s TXM platform to access our Community product as the foundation of their CX strategy. By leveraging the Alida community they can better access their most engaged customers, gain more reliable insights, and engage in real dialogue to build long-term loyalty and trust. All things that impact the bottom line.”

At the recent Alida Innovation Day, the company showcased innovative brands in community-centered experience delivery and recipients of the Alida Delta Awards. Winners included Castorama in France, Duke Health, Globe in Malaysia, Indigo Books & Music, Morning Brew, Pierre & Vacances, Pixel United, Sun Life U.S., Travelport, and Twitch Ads among others. Alida’s new ebook, Insight-Driven Innovation: How top brands harness ongoing customer feedback, provides compelling guidance and best practices from these top innovators on how to get ahead with CX this year.

“B2B Clients can be tough to engage. They have limited time and need to see immediate value in participating in a community,” stated Lydia Frangos, Senior Client Insights Analyst, Sun Life U.S. “Their feedback is so important in informing the decisions we make, whether it’s our products, services, or client support. We had to find a way to hear from them regularly and these communities allow us to do that.”

Alida has continued to receive top marks for its dedication to customer experience and satisfaction. G2.com awarded the company, Leader in Experience Management Software, Easiest to do Business With, and the Users Love Us badge. In addition to its strong focus on CX, Alida also continues to highly prioritizes its employee experience and culture. In 2H 2022, Alida was recognized for 8 culture awards, including Canada’s Most Admired Corporate Cultures, Best Workplaces in Technology, and Best Company Happiness, among others.

Marketing Technology News: MarTech Interview with Allen Bonde, CMO at TreviPay