Alliance to Accelerate Digital Transformation for Media & Entertainment Industry with Solutions Built on the Salesforce Platform

Building on their existing alliance, Deloitte and Vlocity, Inc. today announced that together they will apply the strength of their portfolios to accelerate 5G adoption and digital transformation for the Media & Entertainment industry. Vlocity, a leading provider of industry-specific cloud software, will deliver cloud and mobile software that enables the potential of global 5G networks, in collaboration with Deloitte’s end-to-end cloud and digital transformation services. The two organizations will jointly develop and deliver new solutions based on the Vlocity Media & Entertainment suite, which helps media companies quickly launch new products and improve subscriber experiences throughout their lifecycle in an opti-channel world.

Specifically, the organizations are addressing critical business and technology issues for today’s media and entertainment companies, including:

• Enhancing Subscriber Lifecycle Management: Provide next-generation cloud and mobile capabilities that leverage the speed and access of 5G wireless networks and help B2C and B2B organizations proactively serve subscribers across the entire lifecycle, from lead generation to fulfillment and service.
• Enabling Digital Commerce: Enhance the digital commerce transformation strategy and lay the foundation to deliver opti-channel content, services and products through data-driven, AI-enabled, self-serve and agent-assisted transaction processes.
• Optimizing B2B Advertising Sales and Service: Provide a suite of services designed to help organizations drive advertising distribution and business partner experiences.

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Deloitte and Vlocity already have a track record working together with top telecommunications, media and entertainment companies globally, including Vodafone Hutchison Australia. The expanded relationship includes a coordinated approach to delivery, enablement, integration, innovation and marketing to support digital transformation and new use cases enabled by rapidly emerging 5G technology.

“The incredible potential of 5G, the next generation of mobile internet connectivity, places new demands on subscriber experience management across all media and entertainment companies. The convergence of superfast 5G wireless networks with cloud technologies, AI and IoT are forcing every company to reevaluate their digital strategy and transform their business and operating models around the customer experience,” said Julie Miller, principal for Telecom, Media & Entertainment, Deloitte Consulting LLP. “Together with Vlocity, we are accelerating digital innovation for our media and entertainment clients and supporting transformative change that enables powerful and profitable subscriber experiences across all channels.”

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“Today’s consumers expect easy, efficient access to media — at any time, on any channel, and any device,” said Christopher S. Dean, general manager of Vlocity Media & Entertainment. “For innovative companies embracing the power of 5G, customer experience is not an afterthought — it’s at the very core of the CEO’s agenda. By working closely with Deloitte, we are helping these industry leaders embrace a digital-first strategy and implement industry-specific cloud and mobile applications that help companies succeed during a time of profound disruption and opportunity.”

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