Today’s hot start-up announcement involves a leading live music experience platform and its latest acquisition. Festicket, the world’s largest music festival experience platform, has announced the deal leading to the acquisition of Event Genius platform. Event Genius is an award-winning British ticket and point of sale (POS) cashless platform. According to the official press release, this transaction also includes the brand aimed at users, Ticket Arena.

Founded in 2013 by Jerome Elfassy, Jonathan Younes, and Zack Sabban, Festicket has accumulated $30 million in 10 Seed-to-Series E and Crowdfunding news.

Festicket Set to Transform Experience at Festivals, Concerts, Clubs, and Events

As part of the new acquisition deal, the two companies would combine forces as a unified event experience platform- Event Genius by Festicket. Event Genius by Festicket will create a comprehensive platform for both organizers and customers, providing the most complete offer of the live event entertainment industry.

To date, Festicket, Event Genius, and Ticket Arena have jointly served more than 4.5 million customers in more than 120 countries. After the acquisition, Festicket will implement this combined tool at festivals, concerts, clubs, sports, family activities, etc. of all the world.

In addition, the platform would showcase advanced live event experience technology and experience for managing the tickets, hosting, transportation and packages, Marketing, statistic, and data analysis. Access control, Point-of-Sale (POS) services, and cashless payments, customer retention tools and much more would also form the technology stack within the Event Genius by Festicket.

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Recently, Festicket was ranked 80th on the list of fastest-growing companies in Europe of The Financial Times. Today, Festicket offers music lovers the opportunity to discover and book tickets and travel packages to more than 2000 festivals of music from around the world Its simple bilateral platform integrates a network of almost 6000 accommodation and travel providers that serve to create unique festival experiences for millions of festival-goers from around the world.

The acquisition will help Festicket achieve its goal of becoming the world’s most important bilateral marketplace for live events and also to continue reaping successes such as its recent exclusive collaboration with Coachella for the United Kingdom and Europe.