Unique combination of content and AI platform capabilities drives user engagement and healthy behaviors for health plan members

mPulse Mobile, a leader in conversational AI and digital engagement solutions for the healthcare industry, announced the launch of new content capabilities and streaming courses that address health literacy barriers in a consumer-friendly format.

Several solution advances continue mPulse’s focus on integrating streaming content into digital health engagement strategies, creating an industry-leading combination of conversational AI that drives two-way SMS messaging campaigns and powerful health streaming content to engage, delight, and move consumers to adopt healthy behaviors.

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“These new video capabilities are proof that mPulse Mobile continues to pioneer category-defining member engagement technology”

New capabilities include:

“Stories” Video Format

mPulse launched the stories video format to deliver more impactful content experiences in consumer-focused outreach programs. The format adapts video “stories” commonly seen in social media platforms like TikTok and Instagram Reels to deliver captivating content on important healthcare topics. mPulse’s Health Activation Platform tailors the stories content to the individual to address important engagement challenges such as medication adherence, gaps in care, and health plan navigation.

“These new video capabilities are proof that mPulse Mobile continues to pioneer category-defining member engagement technology,” said Bob Farrell, CEO of mPulse Mobile. “Our highly tailored, consumer focused content is a powerful tool that creates culturally sensitive digital experiences to address health disparities, encourage healthy behaviors, and drive member outcomes. The stories format allows us to be more impactful when consumers engage, and our initial results show they have a significant impact on program goals.”

The format drives increased engagement and improved health outcomes among targeted populations.

mPulse deployed the stories format in a diabetes eye-screening outreach program. The program included 200,000 Medicare Advantage members, with a subset of 100,000 members receiving the streaming content, delivered in a stories format. This cohort showed a 274% higher Call to Action (CTA) completion rate than members who did not receive the stories-formatted content.

Leveraging conversational outreach, consumers are prompted on the issues that might be preventing them from completing a given action. When they respond via text to identify a barrier, tailored streaming content is delivered instantly and in real-time via an embedded link to address the barrier.

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New Health Educational Courses

mPulse has also launched new streaming health courses that address key health issues and improve health literacy in a consumer-friendly digital format. Produced with proven learning techniques and behavioral science, these courses allow healthcare organizations to extend the digital experience from initial outreach to deep, relationship-building experiences.

The courses add to mPulse’s extensive health literacy solution, which enables health plans, pharmacies, and population health organizations to deliver rich learning experiences on important health and wellness topics. Recently added courses, delivered by leading subject matter experts, include:

• Hypertension with Dr. Haider Warraich
• Ready to Quit: Smoking Cessation with Dr. Jonathan Bricker
• Healthy Pregnancy with Dr. Christine Sterling
• Addiction and Sobriety with Dr. Patsy Manzanares
• Healthy Smile, Healthy You with Dr. Todd Marshall

“Our product strategy aims to offer the most effective technology at delivering health engagement, and core to mPulse’s value is meaningful digital content, which elevates engagement experiences to a new level,” said Sanjeev Sawai, Chief Product and Technology Officer at mPulse Mobile. “Members are in need of better educational content that they find engaging and worth their time. We use short, captivating content to get members’ attention and motivate them to act in healthy ways – ways that help them build their health literacy, prevent diseases, manage conditions, and foster wellbeing. Our approach offers innovative frictionless ways to encourage members to engage deeply in their own health and healthcare.”

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