NASCAR and Tradable Bits are engaging existing and new fans alike using a variety of digital campaigns that support their wider content & demand strategy

NASCAR, the sanctioning body for the world’s most popular stock car racing, is committed to building deeper connections with its passionate, international fanbase. To continue delivering on that commitment, NASCAR is partnering with Tradable Bits, a leading fan-based technology company to bring fans closer to the drivers & teams they love.

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NASCAR and Tradable Bits are working to expand the rich experiences offered to NASCAR fans and to bring these fans closer to their Premiere Partners. To do this, they’re investing in experiences that mold a verifiable and reachable fan community for their sport. Using Tradable Bits’ engagement platform and CDP, NASCAR plans to streamline the creation of digital experiences and first-party data that lets them connect directly with their fans and new audiences. Every fan participating in these digital experiences will empower NASCAR to further personalize their communication, drive more engaging content strategies – and most importantly, power better fan experiences.

“An interesting challenge in the sporting industry today is a transition from event-to-event promotion to something more holistic and experience-based – today we have an opportunity to re-envision the entire end-to-end fan journey,” says Darshan Kaler, CEO of Tradable Bits. “We’re delighted to partner with NASCAR to realize this ambition when it comes to fan engagement and intelligence. Our goal is to power better fan experiences with every digital interaction and every fan participating. Starting with our digital engagements, NASCAR will gain first and zero-party data to bring their community in-house.

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