CCW BPO of the Year, TaskUs, and Automation Solution of the Year Finalist, ASAPP, Work to Advance Digital Engagement in First Deal

TaskUs, Inc., a leading digital outsourcing provider for high growth companies, has announced a strategic partnership with ASAPP, Inc., an artificial intelligence (AI) research-driven company, at Customer Contact Week (CCW). The partnership will unlock the contact center of the future powered by digitally enabled customer service teammates and AI-Native technology to elevate frontline teammates’ performance.

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The partnership will combine ASAPP technology with TaskUs specialized services and experience working with fast-growing technology companies to drive exemplary digital customer experience (DCX).

“ASAPP and TaskUs see a clear opportunity to transform how companies interact with their customers. The partnership will deliver significant economic impact and improvement in the metrics that matter to the world’s leading companies as they look for the best customer experience (CX) that protects and grows their brand,” said ASAPP Chief Experience Officer Michael Lawder. “We’re delighted to partner with TaskUs. They are an innovative, people-first company that cares deeply about their culture and 35,600 frontline employees who support over 100 leading technology companies.”

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“This partnership between ASAPP and TaskUs is designed to deliver exceptional results for our clients and their customers. ASAPP automates time-consuming service and sales processes to increase overall efficiency, enabling TaskUs teammates to focus on providing differentiated customer experiences and resolve customer issues. They will help TaskUs raise human performance, making our frontline teammates smarter and more effective through advancements in its AI applications and services,” said Jarrod Johnson, TaskUs Chief Customer Officer. “Our partnership with ASAPP represents the most timely, in-demand advantages of digital transformation—an area where TaskUs truly excels—to more large enterprises seeking its benefits.”

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