Valassis’ Marketing Technology Platform Earns Tech Award

Esri Presents Special Achievement in GIS Award

Valassis, the leader in marketing technology and consumer engagement, announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology.

“Our powerful predictive intelligence – built by our data scientists and engineers – enables our analysts to develop recommendations and provide incredible insights to our customers about their consumers and their intent, to drive optimized marketing for our clients’ ad campaigns.”

Selected from over 300,000 eligible candidates, Valassis is one of over 180 organizations honored. The company is being recognized for its revolutionary marketing technology platform that drives consumer engagement based on their unique, predictive intelligence. The proprietary platform was built, in part, with Esri technology.

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“Esri User Conference gives our users an opportunity to share the ways they are implementing GIS technology and using it to make a difference in business, government and the environment,” said Jack Dangermond, Esri founder and president. “We are honored to present these awards to all the organizations recognized for their commitment to improving the world through technological leadership.”

Valassis understands consumer interests, merging its powerful online and offline data to improve the personalization, scalability and effectiveness of print and digital campaigns. Geography, data and analytics are pillars of this platform, which bring data points together into a single performance-driven application. As a result, advertisers are better positioned to deliver actionable campaigns.

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“Ultimately, we are focused on connecting advertisers with the best combination of channel, location and messaging to grow their revenue,” said Brian Bratney, product manager, Valassis. “Our powerful predictive intelligence – built by our data scientists and engineers – enables our analysts to develop recommendations and provide incredible insights to our customers about their consumers and their intent, to drive optimized marketing for our clients’ ad campaigns.”

At Valassis, location intelligence, maps and spatial data are transformed to provide data-driven recommendations and strategies with speed.

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