Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement).

Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic

Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman Thompson Commerce reveals that fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry.

UJET and Calabrio Partner to Drive New Wave of Cloud Contact Center

UJET Inc., a leading provider of cloud contact center solutions, and Calabrio, the customer experience intelligence company, announced a strategic and technology partnership enabling support teams to quickly deploy a cloud contact center that delivers efficient, empathetic and consistent customer experiences across every channel. Combining UJET’s modern customer support with Calabrio’s leading workforce and customer engagement solutions, the integration offers the cloud platform that the industry has been waiting for—one that is cloud-native, digital-first, and human-centric.

Zoomd Opens Platform to SMEs, Enabling Them to Market

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, announces it will be offering its user acquisition campaign management platform to app-centered small and medium enterprises (SME). App-centered SMEs, comprised primarily of indie developers and agencies, will be able to use the Company’s platform to execute tailored and specified mobile user acquisition campaigns on more than 600 media channels, many of which are limited by their native marketing tools.

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to AI-driven recommendations in as little as seven days.

Sapiens Partners With Quadient to Enhance Digital Engagement

Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel distribution capabilities to Sapiens solutions and enable insurers’ business users to maintain complex templates as part of their customer communications strategy.

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