Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

By MTS Staff Writer On Oct 2, 2020

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sendinblue (Content Marketing), Contentstack (Customer Experience), Zift Solutions (Sales Intelligence), Act-On Software (Marketing Automation), and PathFactory (Content Intelligence).

Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform

Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe. Investors for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million in Series A funding round in 2017. The investment will be used to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market. Since 2018, Sendinblue has experienced 100% year-over-year growth in the U.S., the fastest-growing market for the company, and now serves more than 180,000 customers across the world.

Contentstack Creates Engaging Augmented Reality Prototype for Retail Industry in Just 4 Weeks

Contentstack, the leading Content Experience Platform (CXP), announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry. The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks. The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience.

Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management

Enterprise Channel Management leader Zift Solutions has formed a strategic alliance with Vistex, the global leader in software solutions for managing rebates, marketing funds, pricing, and other incentives solutions, to help Zift customers better manage promotions, incentives, and discounts.

Act-On Software Launches Best-In-Class Automated Journey Builder

Act-On Software, the leading growth marketing platform, launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes.

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors.

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