Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and [24]7.ai (Conversational AI).

Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms

Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft Teams video meetings and other third-party video conferencing services for its 4K family of Lifesize Icon meeting room systems. The enhanced support will allow customers to more easily and flexibly switch between a variety of cloud video conferencing services using their existing Lifesize meeting room devices, removing barriers to leveraging in-room investments to join internal and external meetings, regardless of platform.

Qualtrics and Korn Ferry Announce Significant Expansion of Strategic Partnership

Qualtrics, the leader in employee experience and creator of the experience management (XM) category, today announced with Korn Ferry, a global organizational consultancy, the expansion of their strategic partnership. Over the last 12 months, the firms have worked to seamlessly incorporate Korn Ferry’s proprietary “Engaged Performance” framework and research onto the Qualtrics XM Platform.

Real Madrid CF And Legends Announce Groundbreaking Global Omnichannel Retail Program

Real Madrid CF announced an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in Madrid, and a new Flagship Megastore at the Estadio Santiago Bernabéu. Real Madrid has partnered with Legends, a premium experiences company with global expertise across merchandising, sales, partnerships, planning, technology, and hospitality, to manage all merchandise operations.

Huble Digital Group Opens for Business in North America

Digital marketing and business consultancy, Huble Digital Group, has announced the next phase of its international expansion into North America. On 1^st July 2020, Huble Digital, Inc. opens for business in Chicago, Illinois to provide businesses with its own unique style of Elite-level HubSpot Solutions Provider support.

[24]7.ai Appoints Larry Vertin As Chief Financial Officer

[24]7.ai, a global leader in conversational AI solutions, announced the appointment of Larry Vertin as Chief Financial Officer. Vertin joins [24]7.ai from NetApp, where he served as vice president of Finance, FP&A. He will be responsible for leading the Global Finance team, reporting to Chief Executive Officer PV Kannan.