Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Lingo (Unified Communications), Tencent (Entertainment), Veritone (Native & Programmatic Advertising), Brightcove (Video Platforms), to Concentrix (Customer Experience Management).

Lingo Uses Its Own Cloud Contact Center Solution to Enhance Customer Care

Lingo Communications (“Lingo”), a leading global Cloud/UC and managed service provider, announced that it recently implemented its own Cloud Contact Center solution to manage its Customer Care call center. As a result of that implementation, Lingo has improved its Service Level percentage attainment by more than 190%. There is no better way to demonstrate Lingo’s commitment to its own Cloud Contact Center solution than to use it to manage Customer Care interactions with our own customers. This has been especially true during the COVID-19 pandemic when the ability to be flexible is more important than ever.

Tencent Music Entertainment Group Invests in Audio Entertainment Ecosystem to Drive Long-term Growth

Tencent Music Entertainment Group, the leading online music entertainment platform in China, has made significant progress in the long-form audio market in China. As part of a broader strategy to build synergies within its music entertainment ecosystem, long-form audio will continue to be a key focus of TME’s strategic growth plan. Long-form audio includes podcasts, audiobooks, Chinese comedy, audio drama, talk shows, among other types of audio programs. As a relatively new area with low market penetration, long-form audio has significant potential for growth in China.

Veritone Continues International Expansion Through Agreement with Peru’s CRP Radios

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced a new agreement with Lima, Peru-based commercial radio group, CRP Radios. The deal marks a significant milestone in Veritone’s global market expansion by broadening its reach in the South American region. Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced a new agreement with Lima, Peru-based commercial radio group, CRP Radios. The deal marks a significant milestone in Veritone’s global market expansion by broadening its reach in the South American region.

Brightcove Expands Its Unmatched, End-to-End Video Platform With the Launch of Cloud Playout

Brightcove Inc., the global leader in video for business, announced the launch of Brightcove Cloud Playout, a new feature that enhances Brightcove’s end-to-end video platform and makes it one of the few online video providers to offer this capability. Brightcove helps propel businesses forward through video, offering a complete video ecosystem with cutting edge technology, tools, incomparable knowledge, and customer support. The launch of Cloud Playout strengthens Brightcove’s Technology and Engineering Emmy® Award-winning offerings by enabling customers to save even more time and money by consolidating all video needs on a single platform.

Concentrix Creates Voice of the Customer Essentials Platform to Transform Customer Interactions

Concentrix, a leading global provider of customer experience (CX) solutions and technology, announced the launch of VOC Essentials, a rapidly deployable and cost-effective solution that combines industry-leading software-as-a-service technology with preconfigured customer engagement best practices, enabling businesses to measure their customers’ experience and take action to delight them. Drawing on experience from working with hundreds of the world’s biggest brands, Concentrix created VOC Essentials to provide businesses with access to real-time, actionable insights that reduce customer support time, decrease repeat contacts, and boost staff engagement.

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