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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Adobe, Brainshark, Baidu, Swimlane, Okta,  and Astute.

Adobe Unveils First Digital Econo my Index

Adobe unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of online transactions across 100 million product SKUs in 18 product categories. Growing at a faster pace than the economy as a whole, the digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

Brainshark Partners with GO1 to Enhance and Enrich Sales Training

Brainshark, Inc., the industry’s only data-driven sales readiness platform, and GO1, a leading provider of off-the-shelf, high-quality eLearning content,  announced a strategic partnership. Under the partnership, joint customers can easily enrich their sales training programs with content from GO1’s robust library – using Brainshark to manage and deliver the learning, and test for mastery.

Baidu Announces Proposed Debt Offering

Baidu, Inc., a leading search engine, knowledge and information centered Internet platform, and AI company, today announced that it has filed a preliminary prospectus supplement with the United States Securities and Exchange Commission (the “SEC”) under an automatic shelf registration statement on Form F-3, pursuant to which the Company proposes to sell senior notes. The Company intends to use the net proceeds from the offering to repay certain existing indebtedness and for general corporate purposes.

Swimlane Launches Customer Experience Program

Swimlane, a leader in security orchestration, automation and response (SOAR), announced its Immersive Customer Experience Program, an enhanced method of partnering with customers to ensure their initial and long-term success. By merging Swimlane’s established best practices in customer service with their team’s proven industry expertise, the Immersive Customer Experience offers all customers a personalized, deep dive into the process required to scope, implement, and maximize ROI of a SOAR platform.

Okta Announces Major Updates to the Okta Partner Connect Program

Okta, Inc., the leading independent provider of identity for the enterprise, at Oktane20 Live announced major updates and additions to its successful Okta Partner Connect program to propel partner sales growth in the new fiscal year. The new program offerings are designed to give partners additional resources along with deep Okta knowledge to run full sales cycles and solve complex customer challenges.

Astute’s Self-Service Chatbot Complies with Digital Accessibility Guidelines

Astute is excited to announce that Astute Bot – a digital customer self-service chatbot used by some of the world’s largest B2C companies – is digitally accessible for consumers with disabilities. As one of the first accessible chatbots in the market, Astute Bot achieved a level of “Supports,” the highest level of conformance, and received an International Voluntary Product Accessibility Template (VPAT) Statement of Conformation, demonstrating compliance with Web Content Accessibility Guidelines (WCAG) 2.1 Level A, section 508 and GDPR for the European Union.

 

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