Aware and Anonybit Pave the Way for Privacy-Preserving Identity Management Solutions

Partnership Between the Companies Will Address Biometric Data Security Concerns and Enable Users to Secure Their Biometric Template

Aware, Inc., a leading global provider of biometrics software products, solutions and services, and Anonybit, a pioneer in decentralized biometrics, today announced a partnership whereby the two companies will collaborate to bring highly secure, privatized biometric templates to customers and their users. The collaboration will address the biometric data security concerns prevalent in the market today, particularly with government customers.

Marketing Technology News: Why Intra-Video Metadata is the Missing Piece of the CTV Pie

“Anonybit tackles a key issue for biometric implementations – how to secure the biometric template,” says Dr. Mohamed Lazzouni, chief technology officer at Aware. “In an age of privacy first, their approach promises to address the need for greater data protection and frictionless identity assurance. We are delighted to be partnering with them to deliver privacy-preserving identity management solutions to the market.”

Biometrics refer to data pertaining to an individual’s unique physical characteristics – face morphology, voice and fingerprints, for example. It is a highly reliable and convenient form of user authentication which overcomes the shortcomings of passwords, which can be lost, stolen or cumbersome. A biometric template is the initial collection of biometric data against which future authentication attempts are compared. As the number of data breaches continue to rise, there are concerns that biometric templates stolen or accessed in such a breach could open the door for that template to be used to bypass additional biometric security measures.

Marketing Technology News: MarTech Interview with Rick Kelly, CPO at Fuel Cycle

By combining Aware’s best-in-class biometric technology and Anonybit’s approach to storing data throughout a vast peer-to-peer network in the form of anonymized bits, the partnership will enable customers to enjoy all the benefits of the latest in biometric technology, while giving users confidence that their individual biometric data cannot be stolen or compromised. Specifically, the combined offering will enable privacy-preserving biometric deployments across a wide range of use cases—like passwordless authentication, access control, time and attendance, and visitor management.

“As data breaches continue to rise in volume and severity around the globe, and biometrics become more ubiquitous in our daily lives, it’s incumbent upon all of us to address overwhelming concerns around how our identity information is being stored and managed,” says Frances Zelazny, co-founder and chief executive officer at Anonybit. “We are excited to partner with Aware to develop industry-leading solutions that will protect highly sensitive biometric templates and, in turn, our users’ privacy.”

Marketing Technology News: MarTech Interview with Stefan Lederer, Chief Executive Officer and Co-Founder at Bitmovin