Launches New Messaging Channel: Mobile and Web In-App Messages

  • Combine in-app messages with email, push, and SMS to build high-performing cross-channel campaigns and reach people on the channel most likely to work.

  • Enable a frictionless and continuous customer experience through in-app messages.

  • Obtain immediate reactions with data-driven in-app messages when users are most engaged., a leading Customer Engagement Platform, announced its new messaging channel: in-app messages. The announcement follows last month’s acquisition of Gist, an in-app messaging platform, which accelerated the company’s mobile and web in-app messaging capabilities. Customers using the platform can combine all their communications in one place, creating a more seamless experience.

“Companies pick to have a single place where they manage all of the messages sent from their business to their audience. By acquiring Gist, we were able to increase the value of our offering and bring customers a new channel: in-app messaging for web and mobile.” – Colin Nederkoorn, CEO

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In-app messages allow businesses to communicate with their customers where they are most engaged: inside their app. This release combines in-app messages with email, push, and SMS to drive results.’s metrics and analysis capabilities provide clear visibility into how in-app messaging performs compared to other channels. Marketers can now create and manage a streamlined campign workflow from start to finish with no unnecessary steps.

“ has a level of versatility I haven’t seen in any other messaging platform. We’re really excited to start sending in-app messages for surveys, account reminders, and much more.” – Matt Hayes, Email Marketing Manager,

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