AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Merkle, Firefly, Fishbat, Perion Network Ltd, SQAD, Atmosphere, Digital Remedy, SOPHOLA, Inc, DoubleVerify and MediaMath.

Merkle Releases Q4 2019 Digital Marketing Report, Showcasing Impressive Growth for Amazon and Varying Trends for Google

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2019 Digital Marketing Report (DMR), a quarterly benchmark report that analyzes and highlights key metrics and trends for both paid and organic search, social, and display. The report looks to identify key drivers in ad spend shifts for Amazon, Google, Facebook, and Microsoft. Merkle will also be presenting a webinar on Tuesday, February 4 at 1 p.m. ET to examine the results and outline key takeaways for marketers.

Firefly Expands to Miami to Supercharge Super Bowl Advertising

Firefly, an Uber competitor in the taxi and rideshare vehicle management market, announced the expansion of its operations to Miami, Florida, a quickly-growing top media market. With screens rolling out this month, the company enables brands to supercharge advertising around the locally-hosted Super Bowl, the nation’s most-watched sports event of the year. Additionally, the company has taken the launch of its sixth city to clarify its approach to data.

Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven’t considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising.

Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform

Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display/video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform.

Canadian Advertising Agencies Lead Transparency Revolution for Ad Cost Benchmarking

A first-of-its-kind Canadian ad cost data platform was announced today by SQAD, LLC – the leading provider of advanced media planning software and transaction-based ad cost data. The platform, MediaCosts: Canada, aggregates negotiated market ad cost values for conventional National TV, Selective and Specialty TV, as well as Radio advertising, exclusively for data-contributing advertising agencies, brands, and media companies who subscribe.

Atmosphere Announces New Channels on Free Streaming Platform

Atmosphere, the free streaming service for businesses, known for its bundle of TV channels including flagship channel, CHIVE TV, announced the launch of five new partner channels on its platform. Red Bull TV, AFV TV (America’s Funniest Videos), QuickTake by Bloomberg, GameSprout TV and Drone TV join the streaming service currently available in over 7,000 businesses streaming over 100,000 hours per day.

Digital Remedy Thrives in 2019, Celebrates 20 Years of Ad Tech Innovation

Amid the ad tech industry’s tumultuous sea of constant change, bellwether digital media execution and optimization provider Digital Remedy, continues to steer industry innovation to deliver results for publishers, advertisers, and agencies.

SOPHOLA, Inc Brings AdScale Enterprise Digital Ad Optimisation Platform to Thailand Through Partnership with Primal

SOPHOLA, Inc. and Primal are delighted to announce that they entered into an agreement to bring the ad optimisation platform AdScale to the Thai market. Primal, a leading digital agency, is the first in Thailand to use AdScale to optimise client accounts.

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space.

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez

MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke.

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