Sounder Will Provide Automated Brand Safety Technology to the Leading Short-Form Digital Audio Platform, Increasing Confidence for Advertisers

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, announced it will provide its automated brand safety technology to SpokenLayer, the premier full-service creative platform specializing in custom, short-form digital audio creation, production, and distribution. SpokenLayer will leverage Sounder’s Audio Data Cloud and its best-in-class brand safety solution to ensure advertisers can confidently and transparently invest in SpokenLayer’s expansive short-form, scripted audio content.

Sounder’s brand safety solution will enable advertisers to purchase media across SpokenLayer’s large audio portfolio, including shows produced for Condé Nast,, Hearst, The Economist, Time and Dotdash Meredith. Advertisers will be able to purchase ad units with the assurance that surrounding content adheres to their brand values and to the brand safety guidelines set by the IAB and GARM.

Marketing Technology News: Intellifluence Hits 25,000+ Active Brands Milestone

“We’re thrilled to be providing a trusted, third-party brand safety solution for SpokenLayer’s publisher and advertiser partners, increasing the value of their audio content,” Sounder CEO and Co-founder Kal Amin said. “Brand safety across all audio content is becoming table stakes for advertisers. With Sounder’s Audio Data Cloud, we’re integrating a layer of data that is crucial for advertisers to feel confident taking advantage of the world’s growing passion for podcasts.”

Sounder’s Audio Data Cloud leverages proprietary speech recognition technology and powerful AI/ML models to enable large publishers to quickly gain access to auto-generated episode ratings, full transcripts, keywords, summaries, topics, and more across vast libraries of content. This actionable data allows publishers to maximize the value of their content catalog.

“The types of publishers we work with, coupled with the fact that all of our audio is scripted, means that SpokenLayer content has always been incredibly brand safe., However, we wanted to also have a third-party, tech-driven solution for verification that can give advertisers added peace of mind. By partnering with Sounder, we are providing this assurance before anybody else,” said Andy Lipset, CEO of SpokenLayer. “We keep hearing from advertisers that brand safety is a huge factor in their decision to purchase spoken word audio. Sounder’s brand safety solution gives us even more verification for advertisers to feel certain that SpokenLayer’s content continues to meet that need.”

Marketing Technology News: MarTech Interview With Tal Jacobson, General Manager at CodeFuel